NMDA Public Affairs Specialist Intermediate

New Mexico State University•Las Cruces, NM

1d•Onsite

About The Position

The NMDA Public Affairs Specialist Intermediate works under the direction of the NMDA Division Director and the general supervision of the NMDA Public Affairs Assistant, Senior. The position supports the New Mexico Department of Agriculture’s public affairs and communications work, including writing and editing materials, planning and creating social media content, reporting on social media analytics, translating documents into Spanish, video production, photography, event support, media relations, internal communications, and public relations. The role also helps develop and carry out communication strategies and processes aligned with the department’s obligations, objectives, and brand identity, including legislative and rulemaking processes. The position may represent the organization at community and business meetings and participate in committees and task forces. Other duties may be assigned. The position is based in Las Cruces. Work is normally performed in a typical interior office environment, with no or very limited physical effort and no or very limited exposure to physical risk. It requires handling average-weight objects up to 10 pounds or some standing or walking. The position is full-time, with a standard Monday–Friday, 8 a.m.–5 p.m. schedule, and is exempt and contingent upon funding.

Requirements

Associate’s degree and 7 years of relevant experience, or a bachelor’s degree and 5 years of relevant experience.
Equivalent combinations of education, training, and/or experience may be accepted as approved by Human Resource Services.

Nice To Haves

Spanish language translation.

Responsibilities

Write and edit press releases, media content, social media posts, and other materials.
Plan and create content for the department’s social media platforms and provide social media analytics reports.
Translate news releases and other documents into Spanish.
Handle video production and assist with photography.
Support the coordination, implementation, and evaluation of events.
Build and maintain relationships with media representatives, the public, and key stakeholders, and assist with media relations.
Resolve equipment problems and failures as they arise.
Handle internal communications to keep staff informed and ensure adherence to relevant laws and regulations.
Engage with advertising clients and support public relations initiatives.
Represent the organization at community and business meetings and participate in committees and task forces, as needed.
Assist in creating and executing communication strategies and processes that align with organizational obligations, objectives, and brand identity, including legislative and rulemaking obligations and processes.
Support the department’s social media platforms to enhance engagement.
Maintain mailing lists, contribute to crisis communications, and provide guidance on public relations matters.
Perform other duties as assigned.