NMDA Public Affairs Specialist Intermediate

New Mexico State University•Las Cruces, NM

3d•Onsite

About The Position

The NMDA Public Affairs Specialist Intermediate supports public affairs and communications for the New Mexico Department of Agriculture. Under the direction of the NMDA Division Director and general supervision of the NMDA Public Affairs Asst, Sr., the position develops and edits communications materials, creates and reports on social media content, translates documents into Spanish, supports video production and photography, and assists with event planning and media relations. The role also supports internal communications, advertising clients, public relations initiatives, crisis communications, and the development and execution of communications strategies aligned with the department’s obligations, objectives, and brand identity. The position may represent NMDA at community and business meetings and participate in committees and task forces. The position is based in Las Cruces and is normally performed in a typical interior/office work environment. It is a full-time, exempt role with a standard Monday–Friday, 8 a.m.–5 p.m. schedule. The appointment is contingent upon funding. The entry salary is $59,965.78, commensurate with qualifications and experience.

Requirements

Associate's degree and 7 years of relevant experience, or a bachelor's degree and 5 years of relevant experience.
Equivalent combinations of education, training, and/or experience may be accepted as approved by Human Resource Services.

Nice To Haves

Spanish language translation.

Responsibilities

Write and edit a variety of materials, including press releases, media content, social media posts, news releases, and other documents.
Plan and create social media content for department platforms and provide social media analytics reports.
Translate news releases and other documents into Spanish.
Handle video production and assist with photography.
Support the coordination, implementation, and evaluation of events.
Establish and nurture relationships with media representatives, the public, and key stakeholders, and assist with media relations.
Resolve equipment problems and failures as they arise.
Manage internal communications to keep staff informed and ensure adherence to relevant laws and regulations.
Engage with advertising clients and support public relations initiatives.
Represent the organization at community and business meetings and participate in committees and task forces, as needed.
Assist in creating and executing communication strategies and processes aligned with organizational obligations, objectives, and brand identity, including legislative and rulemaking obligations and processes.
Support the organization's social media platforms to enhance engagement.
Maintain mailing lists and contribute to crisis communication efforts.
Provide guidance on public relations matters.
Perform other duties as assigned.