NIL Partnership Solutions Coordinator - University of Arkansas

Learfield Sports Properties•Fayetteville, AR

About The Position

Arkansas Sports Properties is seeking a motivated, detail-oriented NIL Partnership Solutions Coordinator to support the execution of Name, Image, and Likeness (NIL) partnerships within a single property. The role assists with student-athlete marketing campaigns by tracking inventory, coordinating deliverables, and supporting reporting needs. The coordinator works with internal property staff, student-athletes, and brand partners to support smooth day-to-day campaign execution. This entry-level role reports to the General Manager and offers an opportunity to build foundational experience in NIL operations. The position requires 40 hours per week, including home games, select events, and NIL activations that may occur outside traditional business hours.

Requirements

  • Strong communication, organizational, and problem-solving skills, with attention to detail.
  • Ability to build and maintain positive working relationships across diverse groups.
  • Familiarity with Microsoft Office tools, including Word, PowerPoint, and Excel.
  • Ability to manage time effectively and follow established procedures with guidance.
  • Able to work 40 hours per week, including home games, select events, and NIL activations outside traditional business hours.

Nice To Haves

  • Internship or 0–2 years of experience in college athletics, sports marketing, NIL, or sponsorship support.
  • Bachelor’s degree from a four-year college or university.
  • Willingness to learn and take initiative in a fast-paced environment.
  • Understanding of digital and social media best practices within NIL and influencer marketing.
  • Experience developing or supporting social media content strategies, with a clear sense of what drives engagement across different platforms.
  • Familiarity with creative production elements such as graphic design, motion graphics, photography, and social storytelling.

Responsibilities

  • Support the coordination and execution of NIL deal activations, ensuring student-athletes fulfill deliverables in alignment with fair market value.
  • Track and update NIL inventory across proposed, sold, and available assets; assist with weekly internal updates and reports.
  • Serve as a liaison between internal property teams, student-athletes, and external stakeholders such as brand partners, collectives, and athletics, as needed.
  • Participate in gameday operations and NIL activations at home games and other key events.
  • Stay informed on NIL news, including national trends, legislation changes, and peer institution activity, and share updates with the property team.
  • Represent the property in internal Learfield NIL touchpoints or meetings as assigned.
  • Assist with additional sales, fulfillment, or operations duties as directed by property leadership.

Benefits

  • Medical, dental, and vision insurance.
  • Health Savings Account.
  • Life insurance and other insurance plans.
  • Flexible Paid Time Off (minimum 10+ days annually), including parental leave.
  • 20 paid holidays.
  • 401(k) with match.
  • Short- and long-term disability.
  • Leave benefits consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
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