NIL Marketing Intern - Fall 2026

MSU Federal Credit Union•East Lansing, MI

5d•Hybrid

About The Position

The NIL Marketing Intern supports the planning, coordination, and execution of Name, Image, and Likeness (NIL) partnerships and marketing initiatives. This position assists with content development, campaign execution, athlete engagement, and project coordination to help deliver partnership objectives, maintain brand standards, and support awareness of MSUFCU's NIL program. The role provides exposure to marketing strategy, partnership marketing, and content creation within a collaborative business environment. The MSUFCU internship program is designed to support interns in developing career readiness competencies as defined by NACE. Throughout the internship program, interns will gain hands-on experience and enhance essential skills that prepare them for success and career growth. Interns will have the opportunity to develop competencies in career and self-development, communication, critical thinking, equity and inclusion, leadership, professionalism, teamwork, and technology.

Requirements

High school diploma required.
Actively pursuing a degree in Marketing, Communications, Public Relations, Advertising, Sports Management, Journalism, Business, or a related field.
Familiarity with social media platforms and digital marketing concepts.
Availability to attend occasional evening or weekend events.
Thorough understanding of current marketing methodology and practices.

Nice To Haves

Familiarity with content creation or design tools such as Canva, Adobe Creative Suite, or similar platforms preferred.

Responsibilities

Coordinate activities that support NIL partnerships, including project timelines, deliverables, and communications.
Assist with planning and executing marketing campaigns that feature student-athletes and NIL initiatives.
Develop and organize content for digital, social media, and promotional channels in alignment with campaign objectives.
Collaborate with internal departments to support integrated marketing and communication efforts.
Monitor project progress and update stakeholders on campaign milestones and deliverables.
Research marketing trends, audience engagement practices, and collegiate athletics developments to inform campaign recommendations.
Review marketing materials to support brand consistency, accuracy, and quality standards.
Support athlete activations, community events, and promotional activities related to NIL partnerships.
Maintain records, assets, and project documentation associated with NIL initiatives.
Complete additional projects and assignments that support departmental objectives.
Understand the Credit Union's policies and procedures to ensure compliance and accountability for managing operational risks. Adhere to established internal controls and procedures to safeguard assets, prevent fraud, and maintain the integrity of credit union operations.