Newsletter Monetization Manager
About The Position
The Newsletter Monetization Manager is a key addition to the Audience Retention team, responsible for driving the monetization strategy across the CNET Group's diverse portfolio, which features ZDNET, PCMag, Mashable, CNET, Popular Science, and Lifehacker. This individual will also be tasked with spearheading subscriber growth and email strategy specifically for ZDNET and Mashable newsletters. Operating at the nexus of audience insights, sales coordination, and email operations, this position is essential for ensuring a high-volume newsletter business that is efficient, lucrative, and driven by data. We are seeking a candidate with significant technical expertise in CRM systems—particularly Iterable—alongside the project management capabilities required to lead the monetization strategy of our newsletter business.
Requirements
- 5+ years in email newsletter marketing operations, monetization and CRM strategy.
- Working knowledge of performance based advertising platforms such as Linkby, Paved, LiveIntent or similar.
- Expert-level proficiency in CRM platforms (Iterable or a similar), segmentation and automation.
- Experience using APIs for data extraction and Tableau and Looker dashboards is beneficial.
- Exceptional cross-functional management skills.
- Proven ability to manage complex sales integrations and asset workflows using tools like Asana and Google Workspace.
- Strong understanding of CAN-SPAM and experience managing advertising content.
- Highly data-driven with expertise in relevant analytical tools and methodologies (experiment design, A/B testing, performance attribution, analysis and reporting) with proven ability to translate performance metrics into actionable insights.
Responsibilities
- Serve as the lead liaison for sales departments to pinpoint placement openings, oversee the booking schedule, and monitor both inventory yield and availability.
- Manage third-party newsletter placements through key partners including Paved, LiveIntent, and Linkby.
- Manage the comprehensive execution of newsletter packages distributed through both internal and external sales channels.
- Assess the effectiveness of various placements to provide data-backed insights.
- Organize the intake of advertiser tracking links and creative materials using standardized platforms like Asana to guarantee punctual campaign launches.
- Identify areas for automation to streamline advertiser placement within newsletters across multiple brands, reducing manual effort and minimizing errors.
- Oversee new subscriber acquisition for Mashable and ZDNET newsletter via onsite units. This includes a/b testing messaging, creative and targeting with the goal of increasing loyal subscribers to relevant newsletters.
- Design, implement, and optimize sophisticated Iterable journeys, with a primary focus on automated welcome series and reactivation/winback campaigns to maintain list health.
- Identify key areas of growth and identify/execute a/b testing strategies that improve Email related key KPIs (opens, clicks, revenue).
- Utilize deep expertise in newsletter advertising models (CPC and Flat Fee) to evaluate performance and maximize total revenue yield.
- Analyze subscriber Lifetime Value (LTV) and engagement patterns to inform retention strategies and monetization targets.
Benefits
- Comprehensive medical, dental, and vision coverage
- Life and disability benefits
- Flexible Spending Accounts (FSAs)
- 401(k) with company match
- Employee Stock Purchase Plan
- Flexible Time Off
- Volunteer Time Off
- Paid holidays
- Family building and caregiving support
- Generous Family Care and Parental leave
- Fitness Reimbursement
- Access to wellness programs
- Employee Resource Groups
- Company-sponsored events
- Professional growth opportunities through educational support, mentorship programs, and career development resources
- Employee engagement programs and recognition awards
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
