Manager, Newsletter Strategy

Hearst • New York, NY

4d • Hybrid

About The Position

Newsletters are one of the most powerful ways we connect with audiences—building habits, deepening loyalty, and creating lasting relationships with readers. As our Manager, Newsletter Strategy, you'll help shape the future of our newsletter portfolio, driving innovative audience experiences that fuel engagement, retention, and business growth across our brands.

Requirements

• 5+ years of experience in newsletters, audience development, lifecycle marketing, editorial strategy, digital media, publishing, or related fields.
• Proven expertise in subscriber lifecycle strategy, audience engagement, retention, and CRM or lifecycle marketing principles.
• Experience managing newsletters as strategic audience products that contribute to engagement, loyalty, and business outcomes.
• Strong editorial instincts and a deep understanding of what drives newsletter performance and reader loyalty.
• Demonstrated ability to use audience insights, performance analytics, and business goals to guide strategic decision-making.
• Experience launching, managing, or scaling newsletter products and recurring editorial franchises.
• Strong collaboration and communication skills with the ability to influence and build relationships across editorial, growth, product, analytics, and marketing teams.
• Excellent organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.

Nice To Haves

• Familiarity with newsletter platforms, CRM systems, and audience analytics tools such as Sailthru, HubSpot, Google Analytics, or Looker Studio is preferred.
• Experience with A/B testing, audience segmentation, personalization strategies, and lifecycle optimization is a plus.
• Passion for audience behavior, media innovation, and the future of direct-to-reader products.
• Creative, curious, and solution-oriented mindset with strong operational execution skills.

Responsibilities

• Lead the strategic development and ongoing evolution of our flagship newsletter portfolio to drive audience engagement, loyalty, and business impact.
• Partner closely with editorial teams to curate, shape, and optimize newsletter content, positioning, and overall reader experience.
• Collaborate with editorial leadership to identify, develop, and launch new newsletter products that support audience and brand growth goals.
• Develop lifecycle marketing strategies that improve subscriber onboarding, engagement, retention, and reactivation across the newsletter ecosystem.
• Analyze audience insights, engagement metrics, and performance data to inform content decisions, growth opportunities, and strategic priorities.
• Create and implement testing frameworks across subject lines, content strategy, send cadence, onboarding journeys, and engagement tactics.
• Identify opportunities for audience segmentation, personalization, and targeted subscriber experiences that deepen reader relationships.
• Partner cross-functionally with growth, product, analytics, and marketing teams to align newsletter strategy with broader company objectives and success metrics.

Benefits

• Access to innovative training programs, immersive workshops, and exclusive industry events.
• Flexibility of hybrid work.
• Join Employee Resource Groups.
• Medical, dental, and vision insurance from Day 1.
• 401(k) plan with a generous company match.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed