New Product Launch Lead

TriquetraTM

About The Position

We are looking for a New Product Launch Lead to own and manage the launch process for new supplement products across our sales channels, including Amazon, other marketplaces, and direct-to-consumer channels. This person will be responsible for building and maintaining the launch calendar, coordinating cross-functional launch tasks, ensuring marketplace listings are completed on time, tracking launch performance, and continuously improving the company’s launch process. The ideal candidate is highly organized, detail-oriented, comfortable working across departments, and able to keep multiple product launches moving on schedule.

Requirements

3+ years of experience in product launches, project management, ecommerce operations, marketplace management, or a similar role.
3+ years of experience as a product manager for an Amazon first brand
Strong project management skills with the ability to manage multiple launches at once.
Experience working with Amazon, ecommerce, or marketplace product listings.
Strong attention to detail and ability to follow through on deadlines.
Ability to coordinate across multiple teams and external partners.
Comfortable using project management tools, spreadsheets, and reporting dashboards.
Strong written and verbal communication skills.

Nice To Haves

Experience in the supplement, CPG, health and wellness, or regulated consumer products industry.
Familiarity with Amazon Seller Central or Vendor Central.
Understanding of Amazon listing requirements, variation structures, FBA readiness, and launch advertising.
Experience working with creative, compliance, supply chain, and marketing teams.
Experience building launch processes, SOPs, or operational workflows.

Responsibilities

Own and maintain the company’s new product launch calendar.
Work with leadership, product development, operations, marketing, creative, compliance, and marketplace teams to define launch timelines.
Identify critical launch milestones, dependencies, risks, and deadlines.
Ensure each launch has a clear owner, timeline, checklist, and status.
Ensure marketplace listings are completed accurately and on time.
Coordinate required listing assets, including product titles, bullet points, descriptions, images, A+ content, backend keywords, pricing, variation setup, and compliance documentation.
Track listing readiness across Amazon and other relevant sales channels.
Work with internal and external teams to resolve listing blockers before launch.
Manage the launch process from planning through go-live.
Ensure products launch on time and in accordance with the approved launch plan.
Coordinate inventory availability, FBA setup, warehouse readiness, DTC setup, product page readiness, and marketing activation.
Monitor launch-day execution and quickly escalate issues that could delay or weaken the launch.
Track post-launch performance against defined goals.
Monitor metrics such as sales, conversion rate, traffic, ranking, reviews, advertising performance, inventory status, and marketplace listing health.
Prepare launch performance summaries for leadership.
Identify what worked, what did not, and what should be adjusted for future launches.
Own the company’s new product launch process.
Build, document, and refine launch checklists, timelines, templates, and workflows.
Conduct post-launch reviews and capture lessons learned.
Improve launch efficiency, accountability, and cross-functional visibility over time.
Serve as the central point of contact for all new product launches.
Keep stakeholders aligned on launch status, blockers, deadlines, and next steps.
Drive accountability across departments without needing direct authority over every contributor.
Ensure leadership has clear visibility into upcoming launches and launch readiness.