New Car Director

Groove SubaruEnglewood, CO
$200,000 - $3,000,000Onsite

About The Position

Groove Subaru is looking for an experienced and motivated New Car Director to join our leadership team. We are seeking a strong automotive professional who can drive new vehicle sales, build a high-performing team, and create an exceptional customer experience. If you are a proven automotive sales leader who thrives in a fast-paced dealership environment and is ready to take the next step in your career, we want to hear from you!

Requirements

  • Previous experience in an automotive dealership leadership role
  • Proven track record of achieving new vehicle sales goals
  • Strong understanding of dealership operations and automotive sales processes
  • Excellent leadership, communication, and organizational skills
  • Ability to coach and motivate a sales team
  • Strong understanding of dealership KPIs, gross profit, volume, and inventory management
  • Ability to work in a fast-paced, high-volume environment
  • Professional appearance and positive attitude
  • Strong computer and CRM skills
  • Valid driver's license and acceptable driving record
  • Ability to pass a pre-employment background check and drug screen for illegal substances
  • Authorized to work in the United States

Responsibilities

  • Lead and oversee the New Car Sales Department
  • Develop and coach Sales Managers and Sales Associates
  • Drive new vehicle sales volume, gross profit, and overall department profitability
  • Monitor and manage sales performance, KPIs, and monthly objectives
  • Work closely with the General Sales Manager and dealership leadership
  • Manage new vehicle inventory and ensure appropriate inventory levels
  • Monitor pricing, market conditions, incentives, and manufacturer programs
  • Ensure vehicles are properly merchandised and presented for sale
  • Help develop effective sales strategies to maximize new vehicle opportunities
  • Assist with forecasting and monthly sales planning
  • Maintain a strong focus on customer satisfaction and CSI
  • Recruit, train, motivate, and retain top sales talent
  • Ensure dealership policies, processes, and manufacturer standards are followed
  • Work with Finance, Service, Parts, and Used Car departments to maximize overall dealership performance
  • Lead by example and create a positive, accountable, high-performance culture
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service