New Business Director
About The Position
Greenpark is seeking a New Business Director to spearhead new client acquisition efforts across North America, based in New York. This is a significant role for an individual aiming to establish and grow a market based on proven successes. The position involves managing the entire new business lifecycle, from pipeline generation and positioning to leading pitches and closing deals, in close collaboration with the Chairman & CEO, Group MD, and regional leadership. This role is ideal for someone with experience selling complex marketing, media, data, or technology services to large enterprise and Fortune 500 clients, who is comfortable being the public face of new business initiatives and wishes to influence a developing category.
Requirements
- 8 or more years of new business, sales or growth leadership experience in a marketing, media, data, martech or consulting environment
- A demonstrated track record of closing six and seven figure annual contracts with large enterprise or Fortune 500 clients
- Existing relationships with senior marketing decision makers in one or more of FMCG, pharma, luxury, beauty or hospitality
- Fluency in AI, search, content and digital marketing landscapes, and genuine curiosity about how AI is reshaping brand discovery
- Confidence operating as an individual contributor and market builder, comfortable with ambiguity and pace
- Sharp commercial instincts paired with the ability to build credible, consultative relationships rather than transactional ones
- Excellent written and verbal communication, and strong presence in senior client rooms
- Live & breathe Greenpark’s core values ‘We Strive’, ‘Acting Together’, ‘With Kindness’ - championing openness, respect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our values
Responsibilities
- Build and own the New Business function for North America, with full accountability for pipeline, forecasting and revenue targets
- Develop and execute an outbound strategy targeting CMOs, Heads of Digital, Heads of Content and innovation leads across FMCG, pharma, luxury, beauty, hospitality and financial services
- Lead the full sales cycle from first outreach through proposal, pitch and contract close, partnering with strategy, product and delivery teams to build compelling, credible proposals
- Represent Greenpark's proprietary AI Discovery products, translating technical capability into commercial value for prospective clients
- Build and maintain a senior network across existing and target client organizations, industry bodies and relevant conferences and events
- Work closely with the CEO and Group MD on account-based marketing, thought leadership and market positioning for North America
- Represent Greenpark at industry events, panels and client meetings across the region
- Feed market and competitive intelligence back into product and proposition development
Benefits
- 25 days of holidays + US bank holidays and your birthday off
- Christmas Closure - (extra days on top of your holiday allowance)
- A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify, etc)
- Access to VDU Eye Tests and Employee Assistance Programme (EAP)
- Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards)
- LinkedIn Learning – Access to a leading online learning platform, which offers a wide variety of courses including business, creative and technical skills
- Referral Bonus Scheme
- Social Events – Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events
- WFA policy – work from abroad for up to 4 weeks per year
- Yearly Calm subscription
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
