National Sales Representative - West (Outdoor)

RefrigiWear • Alpharetta, GA

8d

About The Position

Join the RefrigiWear Team! RefrigiWear, a global leader in protective apparel and equipment designed for extreme environments, is seeking a driven and results-oriented National Sales Representative – Outdoor Industrial, West Region to accelerate revenue growth across the Western United States. This field-based role is ideal for a high-energy sales professional who thrives in solution-based selling within construction, utilities, energy, infrastructure, municipalities, and other outdoor work environments where employees face extreme cold conditions. You will serve as the primary face of RefrigiWear within your territory-developing distribution partners, penetrating end-user accounts, and driving measurable growth across a region with significant untapped market opportunity. This is an exciting opportunity to capture market share in a high-growth territory with tremendous expansion potential. ABOUT REFRIGIWEAR, INC. RefrigiWear, Inc. is the industry's leading manufacturer of insulated industrial workwear, accessories, and personal protective equipment for subzero temperatures, inclement weather, and low-visibility environments. Our products are trusted by companies whose employees work outdoors in the harshest conditions-protecting workers in construction, utilities, energy, transportation, public works, and industrial sectors. We are committed to creating better products for working in the cold and other harsh conditions. RefrigiWear helps get the job done-whatever the weather. Our strong family culture, competitive compensation, and performance-driven environment make us an employer of choice within the industry. Overview The National Sales Representative – Outdoor Industrial, West Region is responsible for driving revenue growth across assigned Western states through distributor development, end-user engagement, and strategic territory management. This role owns territory revenue performance, pipeline development, and customer expansion within the Outdoor Industrial vertical. This role will drive growth through: New distributor acquisition and channel expansion End-user account penetration and enterprise engagement Increased wallet share within existing distribution partners Increased sales volume and reorder frequency Expansion into new product categories and seasonal programs Competitive displacement and churn reduction This is a high-impact, field-based individual contributor role with significant opportunity to build and grow market share in an underpenetrated region.

Requirements

• 3–7+ years of direct B2B sales experience, preferably within industrial distribution, PPE, construction, utilities, or energy markets.
• Proven success in territory growth and new business development.
• Experience working with distribution partners and driving end-user pull-through.
• Strong relationship-building and negotiation skills.
• Self-motivated and highly organized with the ability to manage a multi-state territory.
• Proficiency with CRM systems and disciplined sales process management.
• Willingness to travel extensively within the Western region (estimated 40–60%).

Responsibilities

• Sales Strategy & Revenue Execution Develop and execute a comprehensive territory growth plan aligned to company objectives.
• Identify and onboard new distribution partners across the Western region.
• Expand existing distributor relationships through increased assortment placement and inventory positioning.
• Drive end-user penetration through job site visits, safety meetings, product demonstrations, and contractor engagement.
• Identify and close new business opportunities across construction, utilities, energy, infrastructure, and municipal accounts.
• Increase wallet share and multi-line product adoption within assigned accounts.
• Implement pricing strategies within company guidelines to maximize competitiveness and margin.
• Maintain disciplined CRM activity including pipeline updates, forecasting, and account documentation.
• Distribution & End-User Development Support and train distribution partners to effectively position and sell RefrigiWear products.
• Conduct joint sales calls with distributor reps to drive end-user pull-through.
• Target large regional contractors and outdoor workforce employers to build brand preference.
• Introduce new product releases and seasonal programs to drive incremental growth.
• Monitor competitive activity and proactively position RefrigiWear as the premium solution for cold-weather protection.
• Territory Management & Accountability Consistently meet or exceed monthly, quarterly, and annual revenue targets.
• Maintain strong call activity, follow-up discipline, and pipeline management.
• Track territory performance metrics including new account wins, distributor growth, average order value, and reorder frequency.
• Attend industry events, trade shows, and regional sales meetings as required.
• Provide regular territory performance updates and strategic insights to leadership.
• Cross-Functional Collaboration Partner with Inside Sales, Customer Service, and Operations to ensure seamless order execution.
• Collaborate with Marketing on regional campaigns, promotions, and demand generation efforts.
• Provide market feedback on product opportunities, competitive threats, and emerging trends.
• Represent RefrigiWear with professionalism and integrity in all customer interactions.

Benefits

• Opportunity to build and grow a high-potential Western territory with significant white-space opportunity.
• Represent a respected and trusted brand in the cold-weather industrial market.
• Autonomy to develop your territory and drive meaningful revenue impact.
• Competitive compensation package including base salary plus performance-based commission and bonus opportunities.
• Strong internal support and collaborative sales culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed