National Sales Executive

Stratus•,

1d•Hybrid

About The Position

The National Sales Executive is responsible for driving new business and revenue growth by winning new national and multi-site customers across Stratus' core brand implementation offerings, including exterior signage, interior branding, site refreshes, digital signage, energy and lighting, and other complementary solutions. This is a true hunter sales role. Success is driven by proactively creating opportunities, opening doors, building a pipeline from the ground up, and converting targeted prospects into new Stratus customers. This role is not primarily focused on managing an inherited book of business; the National Sales Executive is expected to spend the majority of time identifying, pursuing, and closing net-new opportunities while partnering internally to ensure a strong transition after the sale.

Requirements

Bachelor’s degree in Business, Marketing, Sales, or a related field preferred; equivalent combination of education and relevant sales experience will be considered.
5+ years of successful B2B Sales, Business Development, or National Accounts experience, with a strong emphasis on new-business acquisition strongly preferred.
Demonstrated success in a hunter/new-logo sales role, including personally generating pipeline, opening new accounts, and consistently meeting or exceeding sales quotas.
Proven ability to create opportunities from the ground up rather than relying primarily on inbound leads, inherited accounts, or an established book of business.
Experience selling to national, regional, or multi-location organizations and managing complex, multi-stakeholder sales opportunities.
Experience selling exterior signage, interior branding, construction/site refresh programs, digital signage, architectural products, energy/lighting solutions, or other physical products and services to multi-site customers is strongly preferred.
Proven ability to identify prospective customers, gain access to decision-makers, develop executive-level relationships, navigate complex organizations, and convert opportunities into long-term partnerships.
Strong understanding of consultative and solution-based selling, with the ability to uncover business needs and translate them into differentiated customer solutions.
Experience managing longer, complex sales cycles, including RFP/RFQ responses, proposal development, presentations, pricing discussions, and contract negotiations.
Strong business and financial acumen with the ability to understand pricing, margins, revenue opportunities, customer economics, and profitable growth.
Excellent verbal and written communication skills, including strong presentation, storytelling, negotiation, and executive communication skills.
Highly self-motivated, competitive, resilient, and results-oriented, with the urgency and persistence required to build new business in a fast-paced environment.
Excellent organizational, time-management, and problem-solving capabilities, with the discipline to manage a national territory, multiple opportunities, and consistent prospecting activity.
Ability to collaborate effectively across Sales, Business Development, Marketing, Estimating, Operations, Project Management, Finance, and other internal teams.
Proficiency with Microsoft Office and experience with Salesforce or another CRM platform is preferred.
Ability to travel as necessary to support prospect and customer meetings, presentations, site visits, industry events, and business development activities. Estimated travel: 20-30%.

Nice To Haves

Experience selling exterior signage, interior branding, construction/site refresh programs, digital signage, architectural products, energy/lighting solutions, or other physical products and services to multi-site customers is strongly preferred.

Responsibilities

Drives new business growth through the identification, pursuit, and acquisition of targeted national and multi-site customers.
Operates as a true hunter by proactively creating opportunities through outbound prospecting, networking, referrals, strategic account targeting, industry events, and other business development channels.
Builds and manages a disciplined, qualified pipeline with sufficient activity and coverage to consistently achieve new-business and revenue goals.
Develops target-account strategies and maps key decision-makers and influencers across functions such as Procurement, Brand and Marketing, Construction, Corporate Real Estate, Facilities, Store Development, and Operations.
Conducts discovery to understand customer brand standards, physical-location portfolios, rollout plans, business objectives, project requirements, pain points, and buying processes.
Positions Stratus as a strategic partner capable of delivering integrated solutions across exterior signage, interior branding, site refreshes and construction, digital signage, energy and lighting, and related services.
Leads the consultative sales cycle from initial outreach and discovery through solution development, proposal, presentation, negotiation, and close.
Builds credible relationships with executive-level and functional stakeholders and effectively navigates complex customer organizations.
Works with Business Development and internal stakeholders to pursue RFPs, RFQs, and other customer solicitations and to develop compelling responses.
Leads customer presentations, discovery meetings, proposal reviews, pricing discussions, contract negotiations, and other activities required to advance and close opportunities.
Achieves annual new-business, revenue, and growth goals in accordance with assigned sales quotas and performance expectations.
Maintains accurate opportunity data, sales activity, pipeline stages, forecasts, and next steps within the company's CRM and sales reporting processes.
Collaborates with Estimating, Operations, Project Management, Marketing, Finance, and other internal teams to develop competitive, executable solutions that meet customer needs and support profitable growth.
Converts prospective customers into long-term partnerships by demonstrating Stratus' ability to execute consistently across regional and national footprints.
Identifies logical expansion and cross-sell opportunities within newly won accounts while maintaining a primary focus on continued net-new customer acquisition.
Supports the transition of newly acquired customers from Sales to the appropriate account and operational teams, ensuring scope, pricing, expectations, commitments, and key requirements are clearly communicated.
Maintains awareness of market trends, competitive activity, customer priorities, and emerging opportunities across the brand implementation and multi-site services marketplace.
Represents Stratus professionally at customer meetings, industry events, conferences, networking opportunities, and other business development activities.