National Sales Director

Pointsmith Point-of-purchase Management Services LLC•Brookshire, TX

2h•Hybrid

About The Position

The National Sales Director, Experiential Marketing is responsible for leading national sales strategy, managing and developing the sales team, and driving revenue growth across the exhibits, events, and experiential marketing business. This role partners closely with Project Managers, Design & Engineering, Operations, and Senior Leadership to align sales goals with business priorities, streamline client communications, and ensure a consistent, high-quality client experience from prospecting through project execution. The ideal candidate will bring strong sales leadership, disciplined pipeline management, strategic account development, strong negotiation skills, and a proactive approach to identifying opportunities, resolving client concerns, and improving sales processes. The National Sales Director will provide backup leadership and client escalation support for the Exhibits and Environments department as needed, ensuring continuity of sales activities, client communication, and team coordination.

Requirements

Proven sales experience, ideally within the exhibits, events, or related industries.
Demonstrated experience leading, coaching, and developing sales teams across multiple markets or territories.
Strong interpersonal and negotiation skills.
Ability to work independently and as part of a team.
Excellent verbal and written communication skills.
Proficiency in CRM software and Microsoft Office Suite.
Strong understanding of CRM discipline, sales analytics, pipeline management, forecasting, and performance reporting.
Willingness to travel as needed to meet clients and attend industry events.
A driven, results-oriented mindset with a commitment to achieving sales goals.
Ability to create structure around client communications, internal handoffs, account planning, follow-up expectations, and issue escalation.
Excellent verbal and written communication skills, with the capability to communicate complex financial concepts to non-financial stakeholders.
Strong analytical and problem-solving skills with attention to detail.
Skilled in prioritizing tasks, managing various projects simultaneously, and meeting deadlines in a dynamic environment.

Responsibilities

Lead, coach, and manage the national sales team, including setting expectations, supporting performance goals, reinforcing accountability, and fostering a results-oriented sales culture.
Identify and pursue new business opportunities in the trade show and exhibit services space.
Develop and execute national sales strategies, action plans, and account-growth initiatives that align with revenue goals and market opportunities.
Develop and maintain strong relationships with key clients, understanding their needs and delivering tailor-made solutions.
Streamline client communications by establishing clear follow-up practices, consistent messaging, escalation paths, and coordination between sales, project management, design, engineering, and operations teams.
Prepare and present proposals, negotiating terms to close deals effectively.
Oversee pipeline management, sales forecasting, CRM accuracy, proposal activity, and performance reporting to provide leadership with visibility into revenue opportunities and risks.
Work closely with the design and project management teams to ensure client requirements are met with high-quality standards.
Keep abreast of industry trends and competitor activities to recommend strategies for continued growth.
Partner with marketing and leadership to identify target accounts, improve lead generation, support go-to-market initiatives, and expand market presence nationally.
Recruit, onboard, mentor, and develop sales professionals as business needs require, ensuring team members have the tools, training, and direction needed to succeed.
Achieve and exceed sales targets set by the company.
Provide exceptional customer service, ensuring client satisfaction and repeat business.
Be able to travel up to 75% with overnight stay