National Marketing Manager, Resort Lifestyle

Taylor Morrison•Scottsdale, AZ

20d

About The Position

As National Marketing Manager, Resort Lifestyle working for Taylor Morrison, you will be working with our Vice President of Performance and Field Marketing, CMO and President of Resort Lifestyle in the strategy, planning, direction and execution of all Resort Lifestyle and Esplanade consumer marketing activities. This position is responsible for the successful management of the company’s resort lifestyle marketing strategy related to consumer and retail outlet marketing and advertising initiatives across communication channels directed to various stakeholders. As a member of the MarComm team, you will be responsible for mentoring and directing a team of internal marketing professionals and working closely with the National Resort Lifestyle Team, and sales and marketing management, as well as various marketing vendors. The National Marketing Manager, Resort Lifestyle, will be an experienced marketer with 5+ years in a marketing role, have experience working with an operations team across multiple business disciplines including land development, sales, construction, and have both builder and hospitality leadership experience. The ideal candidate is to reside in the Scottsdale Market. Job Details We trust that as the National Marketing Manager, Resort Lifestyle you will:

Requirements

Bachelor’s degree in Marketing, Communications, Business or other related field and/or;
5 years’ minimum experience in marketing and knowledge of execution of strategic marketing plans
Must be detail oriented
Must be a team player with a strong sense of urgency
Strong verbal and written communication skills
Proficient computer skills including Microsoft Office
Ability to manage multiple projects and meet deadlines
Must be able to travel up to 50% of the time

Nice To Haves

Experience in hospitality management and retail marketing is preferred

Responsibilities

Responsible for marketing strategy and processes across consumer national programs and Esplanade outlets.
Oversee the strategy and execution of resort lifestyle marketing programs including builder and retail advertising, events, signage, community, amenity, and outlet programs.
Develop programs for site-based marketing activities for Esplanade communities and ensure national consistency.
Through the Area Marketing Directors, guide the marketing activities of division marketing on Esplanade communities to ensure execution of the marketing plan within the brand guidelines.
Monitor benchmarks to measure the effectiveness of the marketing programs and provide available tools and assets to division teams.
Oversee third-party vendors to ensure high quality work, timely delivery of materials, and national consistency.
Work closely with the Creative Studio on national Esplanade creative, brand templates, standards for Esplanade sales galleries, amenities, and exterior packages and oversee compliance and consistency nationally.
Lead Consumer Builder marketing strategy and process for amenity strategies around ground breakings/openings, branding, events, exhibits, naming and promotion.
Consult with Area Marketing Directors to work with divisions on roll out plans, creative projects and marketing strategies in collaboration with MarComm Team combining control and support of Esplanade communities to manage for success.
Prepare annual integrated marketing and communications plan and budget for Resort Lifestyle Consumer Builder marketing.