National Director of Brand, Marketing and Media
About The Position
Co-leads divisional strategy through message, momentum, and market-facing alignment. Responsible for aligning brand, creative, campaigns, media, and platforms so Trail Life’s story is clear, compelling, and consistently carried across channels. Trail Life USA is a Not-for-profit, Church-Based, Christ-Centered, Boy-Focused mentoring and discipleship journey that speaks to the heart of a boy. Established on timeless values derived from the Bible and set in the context of outdoor adventure, boys from Kindergarten through 12th grade are engaged in a Troop setting by male mentors where they are challenged to grow in character, understand their purpose, serve their community, and develop practical leadership skills to carry out the mission for which they were created. Our Mission is to guide generations of courageous young men to honor God, lead with integrity, serve others, and experience outdoor adventure. Our vision is to be the premier national character development organization for young men which produces godly and responsible husbands, fathers, and citizens. Our core values are: Mission-focused, Collaborative, Overcomers, and Truthful in love.
Requirements
- Any combination of education and experience equivalent to graduation from an accredited college or university with an associate’s degree in a related field required.
- 7+ years of progressive marketing leadership experience, including at least 5 years in executive roles.
- Proven ability to lead multidisciplinary teams and execute brand strategy in a mission-driven environment.
- Expertise in brand development, digital marketing, campaign management, and cross-platform storytelling.
- Excellent written and verbal communication skills; persuasive and inspiring.
- Membership in Trail Life USA, subscription to and constant adherence to the Trail Life USA Statements of Faith and Values, agreement and adherence to the Trail Life Code of Conduct, and agreement and adherence to the Employee Handbook.
Nice To Haves
- Experience in nonprofit, faith-based, or cause-driven marketing.
- Familiarity with CRM systems, digital ad platforms, content management systems, and analytics dashboards.
- Background working with or marketing to churches, men's ministries, or family-based organizations.
Responsibilities
- Co-lead Growth strategy alongside the Director of Audience Engagement, Sales & Events.
- Lead brand, marketing, and media priorities across the Growth division.
- Ensure Trail Life’s message, presentation, and market-facing alignment are clear and consistent.
- Oversee brand standards, creative direction, and campaign alignment across channels.
- Lead campaign development, messaging alignment, and promotion strategy.
- Oversee media, content, and platform priorities, including publications, podcast development, and digital support.
- Guide website strategy from the Growth side, including content priorities, campaign support, and user journey recommendations.
- Align creative, communications, and media efforts around Growth priorities and seasonal initiatives.
- Partner with the audience engagement side to ensure campaigns and messaging support participation, events, sales activity, and next-step movement.
- Lead and support the Brand, Marketing & Media team, including execution, narrative, creative, and digital media functions.
- Help surface performance insights related to campaigns, media, platforms, and brand engagement.
- Contribute to shared planning, quarterly learning, and ongoing improvement across the Growth flywheel.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
Associate degree
