The National Director, External Expert Engagement role is responsible for partnering and collaborating with key stakeholders to implement and execute an annual plan that includes strategies and tactics for engaging with Medical Experts (ME) and coordinating Marketing, Medical, and General Management engagements across all brands in the Hematology therapeutic area. The National Director role is a marketing leadership role requiring advanced expertise, command of the business, collaboration and leadership skills dedicated to the top MEs across the country. This role requires accelerated therapeutic and product knowledge expertise across identified disease areas with the ability to communicate information in a tailored and compelling fashion – exceeding (internal and external) customer expectations. The National Director anticipates how changes in the healthcare environment may create additional challenges/opportunities at an area, regional and national level, and synthesizes this information to develop solutions. The National Director demonstrates advanced expertise in navigating complex components of the role including but not limited to: marketing, clinical and commercial knowledge, internal and external stakeholder agility, healthcare system dynamics, emotional and ethical intelligence, strategic influence, innovation and change leadership. This role actively contributes and champions overall IMO/TLL change initiatives and embraces self-initiated projects/assignments to improve performance and efficiency at a national level. The National Director will effectively collaborate cross-functionally (possessing heighted interpersonal and EQ agility) with key internal stakeholders (e.g. HCP Education Lead, CE Leadership, Medical Affairs, Congress Strategy, Advocacy Lead, Compliance, etc.) to conceive, design, implement, and budget for an annual plan comprised of both marketing strategies and tactics to positively influence Novartis brand awareness/positioning. This role will excel with medical expert marketing support, insight gathering, congress and HCP education objectives/outcomes and cross-matrix collaboration. Additionally, the National Director will ensure execution of strategic/tactical marketing plans and will execute against key performance indicators (KPIs) and analyses to ensure exceptional delivery and impact. This role will provide oversight into creation and utilization of brand materials/resources and will create and deliver business reviews to senior leadership. The National Director will lead the development and implementation of training for the role, to heighten marketing and scientific knowledge of the given disease state/competitive products and platforms, technology, processes, and materials that enable the role.
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Job Type
Full-time
Career Level
Senior