National Director, Business Development

People Corporation•Winnipeg, MB

40d•$120,000 - $150,000•Hybrid

About The Position

The National Indigenous Solutions Practice, a division of People Corporation, is a trusted Group Insurance & Retirement practice proudly serving Indigenous employers across Canada. The National Indigenous Solutions Practice comprises of three sister companies – Eagle Bay Financial (Burnaby, BC), Life Benefit Solutions (Winnipeg, MB) and WP Pension and Benefits (Burlington, ON) who all specialize in designing benefit programs that thoughtfully integrate Non-Insured Health Benefits (NIHB), supporting equity between Status and non-Status employees. Our mission is to deliver customized, community-conscious solutions that meet the unique needs of Indigenous and non-Indigenous employees alike. We are seeking a National Director of Business Development to lead the growth of our National Practice and strengthen our presence across the country. Based in Winnipeg, MB, this full‑time hybrid role is ideal for a strategic, relationship‑driven sales leader who thrives in building long‑term partnerships and driving national growth initiatives. Reporting to the Vice President, National Indigenous Solutions, you bring a strong track record in the medium to large Indigenous market, and/or public sector benefits space. You excel at developing sales plans, identifying market opportunities, and coaching a high‑performing team. You are also highly consultative—skilled at uncovering client needs through the RFP process, collaborating with internal experts, and delivering compelling, high‑quality proposals and presentations that showcase our unique value. We strongly encourage First Nations and Indigenous applicants to self-declare in your cover letter

Requirements

To be willing to travel, including overnight stays
LLQP required (active or reinstated within 90 days if lapsed)
5-10 years of proven sales experience with demonstrated success leading or mentoring sales teams
Strong command of the full sales cycle

Nice To Haves

Group Benefits (GB) and Group Retirement Services (GRS) experience is a strong asset
Experience working with Indigenous communities and organizations is a valued asset.

Responsibilities

Originate and develop pipelines
Originate and uncover new strategic partnerships, client opportunities, and growth possibilities
Complete and/or facilitate in-depth RFPs for private and/or public sector opportunities
Identify sales opportunities by prospecting, networking, and mentoring consultants to build a sales pipeline
Locate, consider, and engage with sources of lead generation for the sales team
Be the lead point of contact for third party broker relationships
Develop standardized training modules supporting business development
Locate, interview, and hire sales team members
Onboard, train, and bring new sales hires to proficiency in the sales process
Be accountable for growing sales nationally, within the industry or sector, or product group
Oversee the development and success of a team of 4–6 Business Development Consultants
Be responsible for meeting annual business development goals
Create sales strategies aligned to the sector and geography of individual sales consultants
Manage the end-to-end sales cycle of group insurance, retirement, administration, wellness, HR services and/or related products
Develop strategies for new or emerging channels of growth potential
Create a formal, annual sales plan
Establish the value proposition and understand the go-to-market strategies within the existing suite of products and services
Ensure that prospective client’s needs and requirements are fully understood and represented in the design of RFP and finalist presentations
Develop pricing strategies and track competitive market costs
Identify the client’s strategic needs, Total Rewards strategy, insurance risk philosophy, and recommend appropriate plan design
Present, coordinate, and review all proposals and finalist materials
Work in close collaboration with the National Indigenous Solutions Leadership team
Support the lead consultant with interactions and communications with prospective clients
Maintain positive relationships with other departments and client decision makers
Ensure all sales data is tracked accurately using CRM
Support on-site presentations to clients and prospective clients
Ensure customer service commitments align with National Best Practices
Project a respectful, positive, professional image at all times
Establish clear sales goals, targets, and budgets for Sales Consultants and ensure alignment to approved sales plans
Collect, monitor, and analyze sales performance data including pipeline health, forecasting accuracy, and KPIs
Implement and maintain sales processes, systems, and tools for sales planning and forecasting
Monitor client, market, and competitive trends to identify growth opportunities and risks
Collaborate with service, finance, and leadership teams to ensure smooth client transitions
Ensure all customer-facing materials meet People Corporation branding and compliance standards
Partner with Finance and Leadership on timely, accurate reporting
Provide day-to-day people leadership including coaching and performance management
Lead selection, onboarding, training, and development of sales team members
Promote a culture aligned with People Corporation values and a respectful workplace
Contribute to broader regional or national sales strategy initiatives