National Channel Manager

Optimum•Phoenix, AZ

About The Position

The National Channel Manager (NCM) role is a dedicated resource to the Agents and Sub-Agent of our National Partners, acting as a trusted advisor and valued business consultant. The NCM governs the overall relationship between the Agent and Sub-Agents and Optimum, provides onboarding, training, quoting, marketing and any sales flow assistance. S/he establishes deep relationships with key Agents and Sub-Agents, and in collaboration with the local channel team(s) provides and manages to jointly developed business objectives and action plans, aligns mutual resources, engages in strategic sales opportunities, and ultimately drives profitable revenue growth for Optimum through our National Partners.

Requirements

8 to 10 years of relevant experience in areas of increasing responsibility
5 or more years of marketing communications, advertising or related experience
Leadership skills to shape/lead growth vision and marketing strategy
Strong organizational and project management skills, able to plan, meet deadlines, prioritize projects and indirectly manage across cross-functional teams
Strategic planning and clear thinking with ability to drive change - develop new ideas through collaboration and execute on creative ideas
Assertiveness - strong influencing skills across business functions; confidence to share difficult messages, defend decisions and make judgment calls
Ability to formulate and implement strategic marketing plans, establish KPIs, monitor and analyze marketing performance metrics and improve campaigns to inform future marketing decisions
Excellent oral and written communications skills

Responsibilities

Communicate highly valuable information back to Optimum regarding the impact of programs and policies on partners’ various business models.
Report on local market conditions, including opportunities and threats.
Inform Optimum about changes to a partner’s business strategy that requires a coordinated vendor response.
Build a solid business relationship based on economics.
Construct a solid business value proposition during recruiting.
Advise on how to grow the business with new offers, new markets, new promotions and funds (e.g., MDF).
Identify options and migration paths to new business models to adapt to changing market conditions.
Construct an ROI on partner investments in training, certifications and offers.
Coordinate Optimum’s resources – technical and sales support (including product teams, product specs, white papers, best practices and testimonials), relevant programs and policies, and opportunities for field coordination – and make them available to partners as needed.
Manage customer-centric field engagement throughout the ecosystem, including policy implementation and program implementation (e.g., Deal Registration).