National Account Manager

Red Bull•Santa Monica, CA

10h•$124,000 - $186,000

About The Position

The National Account Manager, Limited-Service Restaurants, is a key member of Red Bull North America’s On-Premise National Account team. The role drives vertical and horizontal distribution, volume, High 5 execution, and scalable programs within assigned limited-service restaurant chains and franchises. The position calls for a results-oriented leader who can align customer and Red Bull priorities into effective business plans, collaborate across functions, develop national sales and marketing programs, forecast, create trade programs, and execute priorities with headquarters and field sales teams. Bilingual proficiency in English and Spanish is required. The role manages national accounts and partner relationships, develops tailored account programming and presentations, facilitates cross-functional initiatives, and drives On-Premise marketing in limited-service restaurants. It also manages budgets and planning, conducts sales and promotion analysis, maintains account forecasts, and leads regular business reviews with customers and internal field sales teams.

Requirements

At least 5 years of chain management experience with a proven track record of success.
At least 8 years of CPG sales experience, including a strong track record of driving growth in Limited-Service Restaurants.
Bilingual proficiency in English and Spanish.
Persuasive oral and written communication with customers and internal leadership.
Strong analytical skills and the ability to assess and use business insights.
Collaborative, team-oriented mindset.
Excellent communication, presentation, and negotiation skills.
Proven success developing scalable programs that deliver sales results.
Creative, solution-oriented mindset with attention to detail.
Self-motivation, an entrepreneurial mindset, and ability to work independently.
Planning and business management experience, including developing joint business plans and engaging customers at senior levels.
Proficiency in Microsoft Excel and PowerPoint.
Must be fluent in English.
Must be a U.S. citizen, U.S. permanent resident, or currently authorized to work in the United States on a valid visa.

Nice To Haves

Bachelor’s degree preferred.
Additional language skills are an advantage.

Responsibilities

Develop relationships across partner networks, including corporate teams, field teams, and owner/operators.
Work with Red Bull stakeholders to develop and execute plans.
Build mutually beneficial relationships with key account decision makers and stakeholders.
Customize presentations using business insights to address customer needs and secure execution and programming.
Create account programs, such as limited-time offers and staff programs, that are relevant to each account and drive volume.
Work with the Director of LSR on business reviews and hold partners accountable for agreed execution and programs.
Participate in relevant trade shows and conferences.
Build organizational relationships and credibility to influence and drive initiatives at the regional level.
Work with the HQ LSR Lead, Director of LSR, On-Premise Marketing, and Brand Marketing to create custom account programs and maintain brand standards.
Adapt global frameworks to U.S. priorities in partnership with the Director of LSR.
Communicate with Business Unit and regional stakeholders to drive execution and exchange account and program feedback.
Work closely with Operations and Distribution.
Conduct regular reviews with Red Bull stakeholders involved in the global partnership.
Develop programs to motivate, engage, and reward restaurant staff.
Work with trade marketing and third-party agencies to develop relevant social and digital programming that drives brand and product relevance.
Create programs that deliver a premium product experience.
Establish and manage budgets, analyze return on investment and rate per case, and plan and track monthly volume by account chain.
Analyze distribution and non-buy reports monthly to close gaps.
Assist in developing, tracking, and controlling budgets to align with annual business plan budgets.
Manage expense spending within the assigned budget.
Control account volume forecasting and spend management through accurate, regular Customer Program Management updates.
Conduct post-promotion analysis to evaluate promotional effectiveness.
Use Red Bull North America and customer data, information, tools, and Category Management support to develop and maintain thought leadership in the Energy Drink Category with assigned accounts.
Analyze sales data to define priorities, identify opportunities, and focus team efforts.
Conduct regular business reviews with account leadership and internal field sales to discuss business performance, competition, and opportunities.
Share examples of Red Bull marketing activities to demonstrate differentiation from competitors.
Provide Energy Insights that inform changes in promotion, pricing, or display practices.
Build relationships with key accounts and connect with stakeholders at all levels.