NATIONAL ACCOUNT MANAGER – RETAIL (Bakery / Deli)

Bridor USA, Inc.•St. Louis, MO

19d•$115,000 - $125,000•Remote

About The Position

Bridor is beginning its search for a National Account Manager – Retail to join our team in early January 2027. We are starting the recruitment process in advance to identify an experienced sales professional who has a genuine passion for bakery and can help accelerate Bridor’s growth throughout the Midwest. This position requires an established network of relationships with retail instore bakery buyers, category managers, brokers, and distributors, particularly those connected to leading grocery and retail food chains across the Midwest. The National Account Manager will use these relationships to introduce Bridor’s premium bakery products, secure new listings, expand distribution, grow strategic accounts, and strengthen our presence within In-Store Bakery, Deli, and Fresh perimeter departments. This is a high-impact sales position for a true hunter and relationship builder who is competitive, naturally curious, organized, collaborative, and motivated to win. The ideal candidate understands the Midwest grocery landscape and can turn industry knowledge and strong customer relationships into sustainable, profitable growth.

Requirements

Five or more years of successful B2B sales experience selling directly to retail grocery chains
A genuine passion for bakery products and the premium bakery industry
Experience selling products into In-Store Bakery and/or In-Store Deli departments
Established relationships with Midwest retail buyers, category managers, brokers, and distributors
Strong contacts within leading grocery and retail food chains throughout the Midwest
Experience working with both UNFI and AWG
Strong understanding of the grocery retail sales process, including buyer presentations, category reviews, new-item introductions, and securing product listings
Demonstrated success developing new business, opening new accounts, and growing existing retail customers
Ability to manage a large geographic territory and an active sales pipeline
Ability to travel extensively throughout the Midwest
Residence near a major airport within or convenient to the assigned territory
Availability to begin employment in early January 2027

Nice To Haves

Bakery, frozen bakery, frozen food, Deli, Fresh perimeter, or related food and consumer packaged goods experience
Experience selling to leading Midwest grocery retailers such as Aldi, Meijer, Hy-Vee, Schnucks, SpartanNash, Fresh Thyme, Fareway, Coborn’s, Dierbergs, Woodman’s, Lunds & Byerlys, or similar regional chains
Experience working with KeHE and other major grocery distributors
Private-label sales experience
Bachelor’s degree in Business, Marketing, Sales, or a related field

Responsibilities

Identify, prospect, and secure new retail grocery accounts and product opportunities throughout the Midwest
Use established relationships to reach decision-makers within grocery retail headquarters, In-Store Bakery and Deli departments, brokers, and distributors
Grow existing accounts by expanding distribution, increasing product assortments, introducing new products, and improving product placement
Build strong relationships with retail buyers, category managers, merchandising teams, brokers, and distributor partners
Develop a thorough understanding of each customer’s business, category priorities, challenges, competitors, and growth opportunities
Prepare and deliver line reviews, category reviews, new-item presentations, business reviews, and sales proposals
Develop and strengthen relationships with UNFI, AWG, KeHE, and other key Midwest distribution partners
Present ideas and solutions that help customers grow their Bakery and Deli categories while positioning Bridor as a strategic business partner
Develop sales forecasts, maintain a strong opportunity pipeline, track performance, and keep CRM activity and account plans current
Partner with Marketing, Research and Development, Production, Supply Chain, Customer Service, Operations, and Logistics to support customer opportunities and product launches
Represent Bridor at customer meetings, distributor events, trade shows, and other industry events
Take ownership of new business development, distribution expansion, account growth, and overall territory performance