National Account Manager - Mass & Grocery

Nature's WayMinneapolis, MN

About The Position

The position is responsible for directing sales activities that deliver incremental revenue and gross profit with our Mass and Grocery Channels. The Mass & Grocery Channel business is important and requires a high level of strategic business planning and data analysis. This position is responsible for $20+ million in net sales revenue.

Requirements

  • Accountability for achieving results; having integrity and reliability and self-development.
  • Build customer partnerships that are mutually beneficial, maximizing our business potential.
  • Strong ability to communicate in both written and oral form.
  • Strategic and analytical skills to understand and use syndicated data, internal sales information, and external competitive intelligence.
  • Experience using a Trade Promotions Management system for forecasting and trade planning.
  • Show personal initiative and demonstrate effective planning and organizational skills.
  • Proficient in MS Excel, Word, PowerPoint and Outlook plus the ability to generate, understand and analyze Business Objects reports.
  • Bachelor’s degree from four-year College or university, plus 5+ years related sales experience and/or training, or equivalent combination of education and experience. Syndicated data experience is a requirement.

Responsibilities

  • Grow the total net sales of the customers assigned, meeting annual revenue/profit goals of all key NW business initiatives.
  • Develop strategic customer business plans (In-Store & On-line), building mutually beneficial partnerships with MASS & Grocery Channel customers.
  • Develop and drive continuous growth through brand awareness activations, shopper marketing partnerships and conversion tactics on the retailer’s own e-commerce platform.
  • Influence MASS & Grocery Channel customers at various levels within their organization to ensure premier customer intimacy.
  • Participate in strategic planning initiatives to best understand ROI of promotional discounts to drive the most effective and efficient results for both accounts.
  • Meet/exceed distribution, shelf placement and pricing goals.
  • Analyze sales data and market trends to prepare and present business reviews to customers and/or Nature’s Way Internal teams.
  • Create/develop retailer-facing selling presentations, including customer required forms &/or on-line portal submissions.
  • Drive sales through marketing programs, research and resolving customer problems, recommending modifications to the product selection, and coordinating sales negotiations.
  • Work cross-functionally with key departments to maximize the profitability and productivity of both accounts (including Marketing, Trade Marketing, Category Insights, and Sales Operations)
  • Manage expenses within allotted annual budget and completes call and/or reports as required.
  • Responsible for investing trade funds effectively to drive incremental product sales through both customers.
  • Responsible for building annual sales plan in on-line trade management system and ensuring accurate documentation to manage retailer deductions
  • Responsible for managing a collaborative environment with our brokers partners to ensure those partners have the tools needed to represent Nature’s Way brands.
  • Develop “top to top” relationships with assigned strategic customers.
  • Provide accurate sales forecasts and relevant market intelligence to the Consumer Sales Team

Benefits

  • All benefits are effective on day 1 of employment.
  • Medical Option to select either a PPO plan or one of 2 high – deductible medical plans that includes a company contribution to your personal health savings bank account.
  • Dental Delta Dental PPO & an option to select an enhanced dental plan.
  • Vision Routine preventative coverage under medical plan and an option to elect additional voluntary coverage
  • Time Off All employees receive 11 holidays off per year, as well as paid time off that starts at a minimum of two weeks per year.
  • 401K Plan Company match of up to 4% as long as employees contribute a minimum of 6% to the account. An additional profit-sharing contribution is also made to employee accounts if the company meets its annual targets.
  • Company provided short-term & long-term disability
  • Life and AD&D insurance
  • Flexible spending accounts
  • Voluntary critical illness & accident coverage
  • New parent phase-in program & paternity leave
  • Educational assistance reimbursement
  • Product discounts & a wellness program
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service