National Account Manager, Grocery & Specialty

The Honest Company•Minneapolis, MN

1d•$130,000 - $160,000•Remote

About The Position

The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Launched in 2012, the Company is on a mission to challenge ingredients, ideals, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. The National Account Manager (NAM), Grocery & Specialty , is responsible for leading strategy, execution, and profitable growth across a diverse portfolio of regional food, specialty retail, military, and distributor partners. This role owns the full commercial relationship for assigned customers, serving as the primary business owner and strategic lead. Reporting to the VP of Sales, this role acts as the central orchestrator across Sales Planning & Insights, Finance, Supply Chain, Marketing, Operations, and broker partners to ensure disciplined execution, forecast accuracy, and scalable growth. Success in this role requires both strategic leadership and strong operational rigor.

Requirements

5+ years of progressive CPG sales experience, ideally within regional grocery, specialty, natural, or emerging channels.
Experience managing distributor relationships (UNFI, KeHE) and broker-led selling models.
Strong forecasting, analytical, and financial acumen across sales, supply, and trade accruals.
Working knowledge of syndicated data and category management principles.
Proven ability to influence cross-functional partners without direct authority.
Highly organized, detail-oriented, and comfortable operating both strategically and tactically.

Responsibilities

Serve as the senior point of contact for assigned regional food, specialty, military, and distributor customers.
Set clear annual and multi-year customer strategies aligned with enterprise growth and profitability objectives.
Lead Key Account line reviews, joint business planning, and strategic engagements to strengthen partnerships and execution.
Own and execute customer-specific strategies across assortment, pricing, promotion, merchandising, and omnichannel execution.
Translate brand and category priorities into actionable account plans that drive distribution, sell-through, and shelf productivity.
Partner with Sales Planning & Insights to ensure alignment with broader channel and portfolio strategies.
Own sales, supply, and trade accrual forecasts across assigned accounts; reconcile plans to actuals and course-correct as needed.
Partner closely with Finance and Supply Chain to align demand planning, inventory health, and service levels.
Operate within pricing and trade guardrails while identifying opportunities to improve ROI and execution efficiency.
Lead, enable, and hold broker teams accountable for executional excellence, priorities, and performance outcomes.
Oversee broker-managed selling for smaller and emerging customers while maintaining full ownership of results.
Monitor in-market performance, inventory risks, and competitive activity to proactively address issues and opportunities.
Serve as the primary connector between customers and internal teams to ensure go-to-market plans are executed with speed and clarity.
Collaborate with Marketing on innovation launches, customer storytelling, and retail programs.
Partner with Operations and Supply Chain to support seamless execution and customer service.

Benefits

Comprehensive Health & Wellness 🏥: We’ve got you covered with top-tier health, dental, and vision plans to keep you and your family feeling great.
401k with Company Match 💰: Your future matters to us. We match your 401k contributions to help you secure a strong financial future.
Wellness & Fitness 💪: Stay healthy with a monthly fitness reimbursement and, for those in our Playa Vista office, an onsite gym to keep you active and energized.
Work-Life Balance ⚖️: We value your time. We provide a generous and flexible vacation policy to relax, recharge, and spend time on what matters most.
Family-Friendly Leave 👶: Growing your family? We offer generous maternity and paternity leave to support you during this exciting journey.
Ownership & Equity 💼 : Ownership isn’t just a mindset here—it’s real. Every full time employee is granted equity, giving you a direct stake in our future. When we win, you win.
Education Reimbursement 🎓: We’re committed to your growth—whether it’s for professional development or a new passion, we offer education reimbursement to help you learn and level up.
Pet Insurance 🐾: We love your furry family members too! Our pet insurance ensures your pets are taken care of, because they’re part of the family.

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