National Account Executive- Programmatic

USA TODAY Co.•Los Angeles, CA

16h•$95,000 - $105,000•Remote

About The Position

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. The Programmatic Account Executive will help grow the premium programmatic revenue strategy via PMP/PG, collaborating with the National, Enterprise and Local Sellers across USA TODAY Co.’s sales organization. This role will report to the Director of Programmatic Sales. We look for great people who are passionate about redefining premium publishing through innovation, creative thinking and embracing fun.

Requirements

Proven track record of programmatic sales experience with a minimum of 2 years
Strong relationships across brands, agencies, and DSPs, with hands-on experience selling and executing PMP and PG programmatic solutions.
Knowledge of Programmatic Ecosystem (DSPs, SSPs, Data Providers, ATDs, etc.)
BS/BA degree or equivalent work experience.

Nice To Haves

Experience selling publisher-focused display, video, or native solutions is a plus.
Exceptional written and verbal communication skills, with the ability to present confidently to clients and internal stakeholders.
A strong team player with the ability to lead by example.

Responsibilities

Drive premium programmatic ad sales (PMP/PG) across USA TODAY Co.’s 200+ owned-and-operated publications including USATODAY.com, Golfweek.com, etc., while meeting and exceeding all sales goals.
Partner with Account Executives and internal leadership as a programmatic SME — leading client meetings, calls, and strategic discussions that move deals forward.
Cultivate existing client relationships through strategic renewals and upsell initiatives, leveraging first-party data to unlock new revenue and hit performance targets.
Build and deepen relationships with programmatic decision makers across holding companies, independents, clients, DSPs, and trading desks.
Participate and represent USA TODAY Co. at industry events such as DIGIDAY, Programmatic IO, AdWeek, etc.