Music Marketing

A24•New York, NY

5d•$100,000 - $125,000

About The Position

A24 Music is seeking an experienced Music Marketer to lead the digital presence and campaign strategy for its expanding music division. This role will be responsible for marketing efforts for both soundtrack releases and original artist projects, with a focus on audience building, sales generation, and creating cultural impact.

Requirements

7+ years of experience in digital marketing within the music industry, at a label, distributor, artist management company, agency, or music-forward media brand
Proven track record running successful campaigns for both established and emerging artists
Deep fluency in the paid and organic social landscape, influencer marketing, and DSP ecosystems
Strong relationships with platform partners, influencers, and fan community operators
Equal parts creative and analytical able to ideate compelling campaigns and back decisions with data
Collaborative and adaptable, with the ability to manage multiple releases simultaneously in a fast-moving environment

Responsibilities

Lead end-to-end digital marketing campaigns for soundtrack and original artist releases, from strategy through execution and analysis
Develop and execute marketing strategies, identifying the right partners and moments to organically amplify releases
Plan and manage paid media across social platforms and DSPs, optimizing ad buys for reach, engagement, and conversion
Oversee DSP marketing including playlist pitching strategy, editorial relationships, and on-platform media buys
Build and manage organic community growth across platforms, cultivating engaged audiences around A24 Music artists and releases
Work cross-functionally with the A&R and creative teams to align marketing efforts with the broader release strategy
Pitch and execute partnership and experiential opportunities
Track and report on campaign performance, translating data into actionable insights and informing future strategy