Multiplatform Content Strategist
About The Position
WRAL News is seeking an innovative journalist and content creator to help grow audiences across YouTube, social media, WRAL.com, and emerging digital platforms. The Multiplatform Content Strategist will combine strong editorial judgment with modern digital storytelling skills to create engaging content that connects with audiences across platforms. This role is ideal for a journalist who understands both newsroom standards and how to package content for YouTube, social media, mobile audiences, and search. This position will work closely with reporters, anchors, producers, photographers, and newsroom leadership to support audience growth, digital engagement, and multiplatform storytelling initiatives.
Requirements
- Bachelor’s degree in Journalism, Communications, or related field preferred.
- Minimum 3 years of experience in television news, digital journalism, or multiplatform content production.
- Experience creating content for YouTube, social media, or digital news platforms preferred.
- Strong news judgment and passion for breaking news and storytelling.
- Excellent writing, editing, and communication skills.
- Understanding of SEO, digital publishing, and audience engagement strategies.
- Experience with social media platforms, analytics tools, and content management systems.
- Ability to work in a fast-paced newsroom environment and manage multiple priorities.
- Familiarity with video editing tools and digital production workflows.
- Collaborative mindset and strong interpersonal skills.
- Flexible schedule, including evenings, weekends, holidays, and breaking news coverage as needed.
Responsibilities
- Help lead WRAL News’ daily content strategy across YouTube and social media platforms.
- Create, edit, write, and publish engaging digital content for WRAL.com, YouTube, and social platforms.
- Write SEO-optimized headlines, descriptions, captions, and promotional copy.
- Lead and assist with short-form and long-form video content creation.
- Monitor analytics and audience trends to help guide content decisions and audience growth strategies.
- Collaborate with newsroom teams to identify stories with strong digital and social potential.
- Coach and support newsroom staff on social media best practices and digital storytelling techniques.
- Assist with breaking news, live coverage, and special event digital coverage.
- Help maintain WRAL’s editorial standards and brand voice across digital platforms.
- Other duties as assigned.
Benefits
- Competitive salary based on experience.
- Comprehensive health insurance plan options
- Vision and Dental Insurance
- Company sponsored life insurance
- Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
- 401K with company match
- Generous paid time off
- 9 paid company holidays
- Opportunities for professional development and career growth.
- Dynamic and inclusive work environment with a supportive team culture.
- Exciting projects and growth opportunities within a leading organization.
- Opportunities to attend free local events, such as sporting events, concerts, shows, and more.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
