Multiplatform Account Executive

Hearst•Rogers, AR

15h•Onsite

About The Position

40/29, the ABC affiliate in Rogers, Arkansas is seeking a Multiplatform Sales Consultant. In this role, you will act as a trusted advisor to local businesses, developing and executing data-driven, multiplatform marketing strategies that deliver measurable results. You’ll leverage the power of broadcast, streaming (CTV/OTT), digital, CRM systems, and AI-enabled tools to help clients grow and compete in today’s evolving media landscape. If you are motivated by building relationships, solving business challenges, and delivering innovative marketing solutions, we want to hear from you. This is an in-person position reporting to the Local Sales Manager.

Requirements

Experience in media, digital, or consultative sales
Strong understanding of digital marketing solutions (programmatic, social, search, OTT/CTV preferred)
Experience using CRM platforms (e.g., Microsoft Dynamics or similar) to manage client relationships and sales pipeline preferred
Experience using data, analytics, or AI tools to support business decisions or sales efforts
Proven ability to develop new business and grow existing accounts
Excellent communication, presentation, and negotiation skills
Self-motivated, goal-oriented, and highly organized
Ability to thrive in a fast-paced, collaborative environment
Experience working with business owners and decision-makers
Valid driver’s license and reliable transportation
Related military experience will be considered

Nice To Haves

Strong understanding of digital marketing solutions (programmatic, social, search, OTT/CTV preferred)
Experience using CRM platforms (e.g., Microsoft Dynamics or similar) to manage client relationships and sales pipeline preferred
Experience using data, analytics, or AI tools to support business decisions or sales efforts

Responsibilities

Drive revenue growth by identifying and pursuing new opportunities across broadcast, digital, streaming, and advanced advertising platforms using data and market insights
Prospect, cultivate, and close business through a consultative, solutions-based approach while consistently exceeding revenue goals
Partner with clients to understand their goals and challenges, serving as a trusted advisor to translate needs into effective marketing solutions
Develop, present, and execute customized, multiplatform strategies aligned with client objectives and business growth
Leverage data, audience insights, CRM (Customer Relationship Management) systems, and AI-enabled tools to inform strategy
Analyze performance and optimize strategies using data-driven insights
Utilize CRM systems (Microsoft Dynamics) to manage and track sales pipeline activity, maintain accurate client and prospect records, forecast revenue and monitor performance
Manage and grow client accounts through strong relationships and strategic guidance
Drive retention and revenue through upsell and cross-sell opportunities
Collaborate with internal teams (creative, digital, operations) to execute campaigns
Ensure campaigns are delivered accurately, on time, and aligned with client expectations
Communicate campaign goals, updates, and performance across teams
Support post-campaign analysis and optimization efforts
Stay current on industry trends, including digital platforms, ad tech, and AI innovations
Continuously build expertise in emerging marketing technologies and tools
Apply new insights and innovations to improve sales strategy and client outcomes