Multimedia Sales Executive

Evening Post PublishingNorth Augusta, SC
Onsite

About The Position

Serves as a Multimedia Sales Executive within our advertising team. Through this role, the sales executive is responsible for selling multimedia advertising into Aiken Communication's portfolio of products; exceeding monthly and quarterly sales goals within an assigned territory or client list; developing new business through extensive sales calls and conducting sales assessments; and providing quality service to advertising clients. This includes selling in the North Augusta Star, the Aiken Standard and other Evening Post Publishing publications.

Requirements

  • Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent professional experience
  • 1-2 years' experience in sales, preferably in recruitment advertising, digital media, or a related field
  • Dependable transportation and a valid South Carolina driver's license and proof of insurance.
  • Strong understanding of digital advertising, recruitment strategies, and the talent acquisition landscape.
  • Proven track record of excellence in sales/sales support
  • Strong and persuasive verbal and written communication skills
  • Strong ability to handle objections and negotiate effectively
  • Proven adaptability in dynamic, fast-paced environments
  • Excellent time management and organizational skills
  • Strong presentation skills, interpersonal, problem solving and customer service skills also required
  • Proficiency in the Microsoft Office suite; including Word, Excel, and PowerPoint

Responsibilities

  • Serve as outside salesperson within designated sales team, with primary duties of daily selling and account management primarily through consistent outbound sales activity and in-person meetings
  • Serve as an outside seller by conducting need analyses, presenting in-person sales proposals, and holding regular client meetings to drive revenue growth
  • Collaborate with clients to develop recruitment advertising strategies, leveraging multiple platforms, such as online job boards, social media, print media, and targeted digital campaigns.
  • Focus will be on acquisition of new business and/or long-term contracts
  • Achieve assigned monthly sales goals by upselling, prospecting, and developing new business opportunities
  • Participation in sales of specialized or targeted products, such as sticky notes, magazines, digital advertising, search engine marketing, etc.
  • Growing number of active accounts within the assigned territory or client list
  • Increase financial investment per client over a period of time
  • Generate and follow-up on sales leads; identify key decision makers
  • Create multimedia advertising proposals for prospective customers as needed
  • Collaborate with product specialists in presenting needs-based solutions to clients
  • Work with staff designers to generate concepts and ensure message accuracy for advertising creative for respective clients
  • Track all prospecting efforts and sales in Hubspot CRM tool
  • Develop detailed and customized sales plans for clients to meet individual business goals and growth objectives
  • Attend staff and sales team meetings as required
  • Represent Aiken Communications and The Post and Courier at company events or at community events and/or networking opportunities as needed
  • Perform other duties as requested by management
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