Multimedia Producer (Video & Graphic Design)

BLDG SVC 32 B-J•New York, NY

6d•$90,000 - $105,000•Onsite

About The Position

Under the direction of the Manager, Marketing & Communications, the Multimedia Producer is responsible for creating compelling short-form videos, digital, and print content that advances the Health Funds' priorities and strengthens members' understanding of their health benefits. This hands-on creative role manages projects from concept development to production using visual storytelling, graphics, social videos, print, and other multimedia areas to support our members’ health and awareness of their benefits. This is an exciting opportunity to build a diverse portfolio of creative work while making a significant, demonstrable impact on our visual communications and advance the Health Fund’s priorities and work on behalf of 32BJ members and their families.

Requirements

3-5 years of experience in videography, multimedia content creation, graphic design, or a related combination of disciplines
Able to provide a professional portfolio demonstrating video production and graphic design work
Prior experience working in public health, healthcare, labor unions and/or nonprofit organizations
Experience supporting internal stakeholders and translating business needs into creative deliverables
Strong understanding of social-first video, audience behavior, visual storytelling, and the creative elements that support viewer engagement
Excellent design skills and experience in translating complex information into clear and powerful visual communications that capture audiences’ interest, increase their awareness, and deepen their understanding
Experience with optimizing visual content in response to audience engagement and other performance metrics
Demonstrated ability to manage multiple, simultaneous projects and adapt to changes in direction or prioritization in response to business demands
Commitment to producing content that supports health, wellness, and member education
Proficiency in Adobe Creative Suite, Canva, Microsoft Office, and PowerPoint
Excellent written, verbal, and interpersonal communication skills
Strong collaboration skills, with the ability to work independently and as part of a small team
Strong organizational, time management, and project coordination skills
Creative problem-solving skills and attention to detail
Commitment to the 32BJ Health Fund’s mission to improve the lives of hard-working people by providing sustained access to affordable, high-quality healthcare

Nice To Haves

Fluency in Spanish preferred
Adobe Certified Professional or similar design or visual communication certification preferred

Responsibilities

Conceive, produce, shoot, and edit short-form videos that strengthen members’ health literacy, understanding of their benefits, and awareness of the Health Funds' programs and services
Develop each video’s script, storyboard concept to suit the audience, the message, production plan, and the delivery channel based on the department's goals
Manage pre-production through post-production details while adhering to established governance for Health Fund communications, including obtaining necessary releases and approvals, scheduling, shooting, editing, packaging, and final delivery
Contribute visual communications expertise and recommendations to refine the Health Fund’s visual brand guidelines and design social graphics, infographics, brand templates, and other visual assets to grow and maintain the Health Fund’s visual brand library
Produce social-first video content, educational videos, tutorials, interviews, event coverage, and other video formats for digital and internal communications channels
Conceptualize and design health-benefit and campaign-specific postcards, flyers, and other printed materials for 32BJ members and other audiences
Monitor and measure engagement against target metrics and optimize campaigns to improve their performance
Photograph and record 32BJ members, Benefit Funds and Union staff, external partners, and events, as needed
Manage multiple creative projects simultaneously, maintain production schedules, and communicate project status, risks, and resource needs to appropriate stakeholders
Collaborate effectively with colleagues across the Health Fund and other departments and represent 32BJ Health Fund responsibly when coordinating with vendors and external partners
Provide other related duties and additional support as directed by senior leadership and management