Multimedia Marketing Coordinator - Marketing

East Alabama Hospital • Opelika, AL

12h

About The Position

This position works with the department director to create and implement patient-centric marketing campaigns and content that meet the strategic goals of EAMC and specific service lines within the organization. Doing so requires presenting marketing strategies and goals to service line teams and then working with them to fulfill their needs. The person in this role must be able to multi-task as the position requires coordinating, designing and creating marketing materials across multiple channels with a focus on video. They must be able to develop concepts, capture, edit and publish videos to produce impactful content that achieves results. This person works directly with the marketing director to analyze performance data and provide recommendations to leadership for optimization. This person also works with the marketing team to manage the health care CRM system, website, and social media.

Requirements

• Proficiency using digital applications including Adobe Creative Suite.
• Proficiency using WordPress or similar content management systems.
• Content creation and writing skills.
• Basic graphic design skills.
• Videography, photography, and editing skills.
• Social media experience.
• Ability to manage multiple projects and deadlines.
• Highly organized.
• Bachelor’s degree in marketing, public relations, communication or related field.
• 2-3 years of experience in P.R. and Marketing.
• Previous video experience.

Nice To Haves

• 3-5 years of experience in marketing.
• 3-5 years of experience editing and creating video content.
• Previous experience working in health care marketing.
• Previous experience working with digital marketing, customer relationship management systems, content management systems and social media.

Responsibilities

• Create and implement patient-centric marketing campaigns and content.
• Present marketing strategies and goals to service line teams.
• Coordinate, design, and create marketing materials across multiple channels with a focus on video.
• Develop concepts, capture, edit, and publish videos.
• Analyze performance data and provide recommendations for optimization.
• Manage the health care CRM system, website, and social media.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level