Multimedia Designer - Powernation (Gray Media Group)

Gray MediaFranklin, TN
Onsite

About The Position

Do you have a talent for turning marketing goals into compelling visual stories? We are looking for a creative Multimedia Designer to join the marketing team for PowerNation Studios. This role is built for a designer who excels at graphic design and motion graphics, creating assets that resonate across digital, social, and streaming platforms. If you are a collaborative professional who thrives in a fast-paced environment and can manage multiple high-priority projects concurrently, we would like to hear from you.

Requirements

  • Exceptional organization and time management: You have a proven ability to stay organized and meet tight deadlines while juggling multiple projects in a fast-paced setting.
  • Strong design portfolio: Proven experience in graphic design and motion graphics, with a specific focus on elevating digital and social media content.
  • Eye for digital trends: A deep understanding of what makes a YouTube thumbnail click-worthy and a social post thumb-stopping.
  • Proficiency in Adobe Creative Cloud: Expert-level knowledge of After Effects, Premiere, Photoshop, and Illustrator.
  • Digital-first mindset: A clear understanding of how to optimize design for various digital platforms, streaming services, and sales collateral.
  • Versatility and adaptability: The ability to design for diverse subject matter, from automotive builds to country music lifestyle content.

Responsibilities

  • Elevate brand styling: Take the established visual identities of the PowerNation and Circle brands to the next level by enhancing the look and feel of social media posts, YouTube thumbnails, and sales materials.
  • Manage concurrent projects: Navigate a high-volume workflow, balancing multiple design projects simultaneously without missing a beat.
  • Develop creative brand assets: Design and execute high-impact visual concepts for digital, social media, YouTube, and FAST channels.
  • Design for digital platforms: Build graphic assets tailored specifically for mobile, web, and streaming environments, ensuring brand consistency across all digital touchpoints.
  • Collaborate with the team: Work closely with the Marketing Manager and the broader marketing team to support daily initiatives, sales efforts, and digital campaigns. These duties could include but are not limited to: thumbnails (YouTube and Various Streaming Platforms), social posts, Video Design, Graphic Design (print, posters, handouts, emails), Car Concepts including paint schemes or wrap designs.
  • Maintain design standards: Ensure all visual content remains professional, high-quality, and aligned with the unique identities of our brands.
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