Multimedia Designer - Digital Learning - UTK

University of Tennessee•Knoxville, TN

3d•Hybrid

About The Position

The University of Tennessee, Knoxville, is seeking a creative and highly skilled Multimedia Designer to join the Marketing team within Digital Learning. This role plays a key part in shaping and executing strategic multimedia content that promotes the University’s growing portfolio of Online programs, primarily through the Vols Online website, digital advertising campaigns, and social media channels. The ideal candidate is not only an expert in video/photo capturing & editing, animation, and motion graphics, but also brings a strategic mindset to multimedia content creation understanding how visual storytelling supports brand goals, engages target audiences, and drives results across digital platforms. This position collaborates closely with the Director of Creative Strategy and Operations, marketing strategists and other cross functional teams to develop content tailored for various stages of the student journey, with a strong focus on performance-driven creative for web, paid media, and social campaigns. To be considered for this position, candidates must provide a resume and a portfolio with at least 3-5 samples of work.

Requirements

Bachelor’s degree in Marketing and Communications, Design, or equivalent experience
Three to five years of experience in one or more of the following areas: Marketing and Communications, Graphic or Digital Design, Motion or Video Design, Photography

Nice To Haves

Master’s degree in Motion or Video Design, Graphic or Digital Design, Communications or Marketing, or equivalent experience
Five years of experience as a Multimedia Designer
Two to three years of experience in higher education

Responsibilities

Design + Capture Create and deliver compelling visual content that supports marketing goals across digital channels.
Produce and refine video, motion, and photographic assets for campaigns, programs, and events, ensuring platform-ready execution and brand consistency.
Oversee projects from initial planning through final delivery, collaborating with cross-functional partners to bring ideas to life, maintain organized asset libraries, and clearly communicate creative direction to stakeholders.
Concept, design, and produce high-quality multimedia content including promotional videos, animations, and motion graphics that align with campaign objectives.
Delivers high-visibility multimedia content that directly supports campaign performance, brand storytelling, and audience engagement.
Capture + edit still photography for campaigns and events Capture footage for short form social clips, long form video, and program marketing.
Edit and optimize video for various platforms such as the Vols Online website, digital advertising, email marketing, and social media.
Lead the full production cycle—from storyboarding and scripting support to directing shoots and post-production.
Ensure all multimedia content adheres to UT branding guidelines and accessibility standards.
Manage digital assets, organize project files, and maintain a consistent multimedia aesthetic across campaigns.
Work cross-functionally with writers, designers, developers, faculty, and academic departments to produce meaningful, relevant content.
Present and communicate creative concepts clearly to internal stakeholders. professional creative judgment across a range of multimedia design and production assignments.
Establishes the visual style, motion approach, and overall creative direction for multimedia assets in alignment with brand and campaign goals.
Research and Strategy Identify and shape multimedia opportunities that support Digital Learning and Vols Online objectives. market awareness, performance insights, and audience data to guide creative decisions and improve effectiveness across channels.
Contribute to campaign ideation, tailor visual approaches to different audiences and funnel stages, and introduce new formats, tools, or methods that expand reach and strengthen engagement through video and motion content.
Take initiative in researching and identifying multimedia content opportunities that align with the goals of Digital Learning and Vols Online.
Analyze trends in higher education marketing, digital advertising, and multimedia engagement to inform content strategy.
Use insights from campaign performance, user behavior, and platform analytics to independently refine creative direction and optimize multimedia outputs.
Proactively develop multimedia strategies tailored to various digital channels, audience segments, and stages of the enrollment funnel.
Participate in brainstorming campaign ideas for student and program marketing features Recommend new formats, tools, or approaches to enhance the impact and reach of digital campaigns through video and motion content.
Produce complex multimedia assets that require creative problem-solving, originality, and thoughtful execution across platforms.
Select appropriate multimedia formats (video, animation, motion graphics, interactive assets) that align with campaign strategy, timelines, and available resources Strategic Collaboration and Leadership Leads with organization, adaptability, and collaboration to support high-impact creative work across Digital Learning marketing initiatives.
Brings structure to creative development, balances competing priorities, and partners closely with cross-functional teams to align execution with shared goals.
Leverages insight, data, and feedback to strengthen outcomes, contribute to team growth, and elevate overall creative performance.
Establish clear frameworks, documentation, and repeatable processes to support consistent creative development.
Manage multiple projects simultaneously with strong prioritization, ownership, and follow-through.
Adapt quickly to performance data, feedback, and evolving priorities.
Collaborate closely with designers, strategists, and stakeholders to elevate ideas and ensure aligned execution.
Influence creative direction through expertise, clarity, and trust rather than formal authority.
Foster alignment around shared messaging frameworks and campaign objectives.
Use data, testing, and performance insights to inform decisions and refine creative output.
Continuously seek opportunities to improve clarity, effectiveness, and overall impact.
Share knowledge, tools, and best practices to support team growth and development.
Perform other duties as assigned in support of Digital Learning marketing goals.
Integrates stakeholder input, creative briefs, and performance insights to develop cohesive multimedia assets that support broader marketing initiatives