Creative Marketing Copywriter - Digital Learning - UTK

University of Tennessee•Knoxville, TN

3d•$45,600 - $70,000•Hybrid

About The Position

The Creative Marketing Copywriter is a key member of the University of Tennessee, Knoxville’s Digital Learning marketing team, responsible for crafting compelling, strategic, and on-brand written content that drives engagement and supports enrollment growth. This role develops persuasive, high-quality copy across campaigns, advertisements, campaign landing pages, and other digital channels, always ensuring clarity, consistency, and alignment with University of Tennessee Digital Learning's brand voice. Working collaboratively with cross-functional teams, the Creative Marketing Copywriter helps shape content strategy, translate complex ideas into concise and impactful messaging, and create SEO-informed copy that resonates with prospective learners. The ideal candidate brings a creative, forward-thinking mindset with the ability to generate innovative concepts and transform them into powerful stories that elevate awareness of University of Tennessee Knoxville’s Online programs. This position reports to the Director of Creative Strategy & Operations for Digital Learning, ensuring brand integrity and supporting University of Tennessee Knoxville’s mission through thoughtful, student-centered communication.

Requirements

Associates Degree in communications, pr, marketing, English, or related field
Four years of experience OR bachelor's degree and at least two years of professional experience directly related to duties and responsibilities specified
Strong writing and editorial skills
Demonstrated skills in creative marketing copy
Demonstrated skills in short-form writing
Understanding of SEO and keyword analysis.
Ability to follow message and style guides
Ability to develop writing guidance for others to follow
Ability to take complex topics and distill them down into easy-to-read, user-focused copy
Ability to understand the “why” behind the work
Ability to work accurately with strong attention to detail
Ability to write on deadline and to stay organized while working on multiple projects simultaneously
Knowledge of communication and marketing principles, concepts, techniques, and applications
Excellent time-management, interpersonal, and communication skills
Ability to work both independently and collaboratively with a team
Ability to act professionally and represent the office in interactions with partners and stakeholders

Nice To Haves

Bachelors or Master's degree in Communications, PR, Marketing, English, Creative Writing or related field
Experience working as a member of a marketing team

Responsibilities

Write clear, compelling, and on-brand copy for advertising, campaigns, campaign landing pages, and social channels.
Develop messaging frameworks and headlines concepts that support enrollment growth and integrated marketing initiatives.
Collaborate with designers, strategists, and partners to produce cohesive, high-performing creative messaging.
Provide key messages, talking points, and brand guidance to ensure consistent storytelling across Digital Learning.
Support SEO efforts through keyword research, title recommendations, and content best practices for campaign landing pages.
Use audience insights and performance analytics to refine and optimize messaging.
Review copy from colleagues and provide feedback to strengthen clarity, accuracy, and brand alignment.
Tackles complex campaigns and messaging challenges, using research, insight, and original thinking to create effective copy solutions.
Produces high-visibility campaign copy that directly impacts brand perception, engagement, and enrollment outcomes.
Develop creative marketing copy strategy documents that define audience insights, brand voice, tone, and key messages to guide marketing efforts.
Stay current on audience research and emerging insights to continually inform and strengthen copy direction across campaigns, advertising, landing pages, and other digital and print channels.
Maintain accurate, up-to-date copy for current and future campaigns, advertisements, landing pages, and other digital channels.
Shapes the messaging direction and brand voice for creative materials, partnering with designers to ensure the copy and visuals work as one.
Bring structure to copy development through clear frameworks, documentation, and repeatable processes.
Manage multiple initiatives with a strong sense of prioritization, ownership, and follow-through.
Adapt quickly to performance data, feedback, and shifting priorities.
Collaborate closely with designers, strategists, and stakeholders to elevate ideas and align execution.
Influence direction through expertise, clarity, and trust rather than formal authority.
Foster alignment around shared messaging frameworks and campaign objectives.
Use data, testing, and SEO insights to inform decisions and refine messaging.
Continuously seek opportunities to improve clarity, effectiveness, and performance.
Share knowledge, tools, and best practices to support team growth and development.
Perform other duties as assigned in support of Digital Learning marketing goals.
Aligns input from stakeholders, performance data, and audience insights to build cohesive campaign messaging plans across channels.