Creative Marketing Copywriter - Digital Learning - UTK

University of Tennessee•Knoxville, TN

About The Position

The Creative Marketing Copywriter is a key member of the University of Tennessee, Knoxville’s Digital Learning marketing team, responsible for crafting compelling, strategic, and on-brand written content that drives engagement and supports enrollment growth. This role develops persuasive, high-quality copy across campaigns, advertisements, campaign landing pages, and other digital channels, always ensuring clarity, consistency, and alignment with University of Tennessee Digital Learning's brand voice. Working collaboratively with cross-functional teams, the Creative Marketing Copywriter helps shape content strategy, translate complex ideas into concise and impactful messaging, and create SEO-informed copy that resonates with prospective learners. The ideal candidate brings a creative, forward-thinking mindset with the ability to generate innovative concepts and transform them into powerful stories that elevate awareness of University of Tennessee Knoxville’s Online programs. This position reports to the Director of Creative Strategy & Operations for Digital Learning, ensuring brand integrity and supporting University of Tennessee Knoxville’s mission through thoughtful, student-centered communication.

Responsibilities

Crafting compelling, strategic, and on-brand written content
Developing persuasive, high-quality copy across campaigns, advertisements, campaign landing pages, and other digital channels
Ensuring clarity, consistency, and alignment with University of Tennessee Digital Learning's brand voice
Helping shape content strategy
Translating complex ideas into concise and impactful messaging
Creating SEO-informed copy
Generating innovative concepts and transform them into powerful stories
Elevating awareness of University of Tennessee Knoxville’s Online programs
Ensuring brand integrity
Supporting University of Tennessee Knoxville’s mission through thoughtful, student-centered communication