Multimedia Content Producer

Dallas Convention & Visitors Bureau • Dallas, TX

4h • Hybrid

About The Position

At Visit Dallas, we do things bigger, bolder and with just the right amount of swagger. We believe that our powerful can-do energy and warm hospitality set us apart, while empowering others to be their best, boldest and most fearless selves. Our team is made up of dedicated, dynamic professionals who collectively commit to living out our Brand, Vision, Mission and Values.

Our Brand Dallas is more than a city, it’s a state of mind – a maverick, can-do spirit expressed through a thriving arts scene, iconic sports culture, creative culinary influence and warm hospitality.

Our Vision To elevate Dallas as a welcoming, must-visit destination.

Our Mission To promote Dallas globally to benefit our community and visitors.

We Value Trust, Respect, Accountability, Community, and Empowerment.

Commitment to Our Culture
Visit Dallas is committed to fostering a culture that values trust, respect, accountability, community and empowerment. We will demonstrate leadership that promotes inclusion and equal employment opportunities, and provide a work environment that is safe, healthy, harmonious, positive, professional and productive. This includes promoting collaboration where all team members are encouraged to participate and contribute to the achievement of our goals in service of our customers and community.

We are committed to ensuring that our team members feel welcome and have an equal opportunity to connect, belong, and grow within the Visit Dallas Team. We encourage team members to make a positive contribution to the organization, our community and the hospitality industry, to elevate their skills and to be comfortable and confident as their authentic selves within the framework of professional guidelines that we have established as a team.

Requirements

• Strong hands-on skills in shooting and editing video for digital platforms, including proficiency with Adobe Premiere Pro (and ideally After Effects or comparable tools).
• Working knowledge of camera, lighting, and audio equipment, with the ability to produce high-quality content in varied field conditions.
• Experience using AI tools (e.g., editing, transcription, and captioning) to increase output and efficiency, with sound judgment on authenticity and quality.
• Photography skills and a strong eye for visual storytelling, composition, and brand consistency.
• Familiarity with digital asset management systems (e.g., Brandfolder, CrowdRiff) and disciplined file organization.
• Detail-oriented with strong organizational and time management abilities to handle multiple projects and meet deadlines.
• Ability to work independently and collaboratively with internal teams, partners, talent, and external vendors.
• Enthusiastic and eager to learn, with a growth mindset toward acquiring new skills.
• Bachelor’s degree in film, video production, digital media, marketing, communications, or a related field, or equivalent professional experience.
• Proven experience (3-5 years) in video production and editing, preferably within marketing, tourism or the hospitality industry.
• A portfolio demonstrating photo and video production is required.
• Proficiency with video editing software (e.g., Adobe Premiere Pro) and familiarity with content creation tools.

Nice To Haves

• After Effects or comparable tools

Responsibilities

• Travel throughout Dallas to capture original video and photography at attractions, restaurants, events, music venues, and neighborhoods.
• Plan and execute shoots, including scouting, scheduling, lighting, audio, and on-site direction of subjects and talent.
• Coordinate with external videographers, photographers, and freelancers when production needs exceed in-house capacity.
• Operate and maintain camera, audio, lighting, and stabilization equipment.
• Edit and finish video content using tools such as Adobe Premiere Pro, including color, audio, and basic motion graphics.
• Produce platform-optimized cuts, long-form video and web assets.
• Ensure all content aligns with Visit Dallas brand standards, tone, and visual identity.
• Partner with the Social Media Manager and Digital Marketing Specialist to plan a pipeline of video content tied to marketing campaigns and the content calendar.
• Repurpose long-form footage into multiple short-form, multi-platform assets to maximize the value of every shoot.
• Recommend new formats, trends, and storytelling techniques to keep Visit Dallas content fresh and competitive.
• Capture video footage and still photography of Sales-related activities, networking events, leadership receptions and industry conferences as needed to support Visit Dallas sales initiatives.
• Partner with the Director of Marketing to ensure all outside projects remain within budget and defined project scope.
• Apply AI tools to accelerate editing, transcription, captioning, repurposing, and asset tagging, while maintaining quality, authenticity, and brand voice.
• Use AI-assisted workflows to scale output, turning a single shoot into a high volume of platform-ready assets.
• Stay current on emerging AI video and content tools and recommend practical applications for the team.
• Organize, tag, and maintain the Visit Dallas photo and video library (e.g., Brandfolder, CrowdRiff) for easy reuse across the team.
• Manage raw footage, project files, and final exports with clear, consistent file organization.
• Source, procure, and manage b-roll footage to supplement original production and meet content needs.
• Manage usage rights across all assets, including securing talent releases when applicable, maintaining records of usage terms (including license duration when not a buy-out), and updating the library accordingly by removing assets once their usage rights expire.
• Work with legal counsel to ensure contracts and agreements are executed as needed with freelancers and other outside vendors.
• Support social, web, and email teams with quick-turn content needs.
• Contribute to the organization’s safe, healthy, harmonious, positive, professional and productive work environment and culture.
• Other tasks as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level