Multimedia Content Creator

Blake's Orchard Full-TimeArmada, MI
Hybrid

About The Position

Blake’s Orchard & Cider Mill (BOCM) is hiring a Multimedia Content Creator to bring our brand to life through photo and video. This is a hands-on, in-the-action role for a creative who thrives in fast-paced, real-world environments—capturing live moments at our orchards, tasting rooms, retail locations, and events, and turning them into engaging, high-performing content. Working in close partnership with the Social Media Marketing Manager (who owns strategy, calendar, and community management), the Multimedia Content Producer is responsible for the photo and video production engine across the full Blake’s portfolio. If you’re someone who sees a moment and immediately thinks “that’s content,” this role is for you.

Requirements

  • 2–5+ years of experience in content creation, photography, and videography for a brand, agency, or creator platform.
  • Strong portfolio demonstrating BOTH photo AND video work (required for application review).
  • Proven ability to shoot with DSLR/mirrorless cameras (required).
  • Experience creating Reels and TikTok content that feels native and engaging on each platform.
  • Ability to produce polished, high-quality assets suitable for website and digital use.
  • Proficiency in editing tools (Adobe Premiere, Lightroom, Photoshop, CapCut, or similar).
  • Comfortable working in fast-paced, live environments—events, weekends, and seasonal peaks.
  • Equally comfortable behind the camera and in the edit—able to own a project from capture through final cut.
  • Understands what makes content perform, not just look good—you can read a feed and know what will land.
  • A self-starter who takes ownership without heavy direction; this is not an entry-level role.
  • Reliable transportation and ability to drive to each of our locations: Armada, Almont, Big Apple, and South Lyon.

Nice To Haves

  • Experience with influencer/UGC content, food & beverage brands, or experiential/hospitality marketing.

Responsibilities

  • Shoot photo and video across events, experiences, food, retail, tasting rooms, and seasonal activations at all Blake’s locations.
  • Shoot fluently with DSLR/mirrorless cameras and mobile—both formats are required for the role.
  • Create and edit high-performing Reels and TikTok content as a primary focus—on-trend, on-brand, and platform-native.
  • Capture and produce high-quality photography and video for website use, including homepage, landing pages, email campaigns, and promotional assets.
  • Edit and finish content quickly—sometimes same-day—to capitalize on live moments and trending opportunities.
  • Take social briefs and translate them into shot lists, captures, and finished assets that map back to the social calendar and strategy.
  • Stay on top of social and visual trends and translate them into content that fits the Blake’s brand and audience.
  • Travel regularly to all Blake’s locations—Armada, Almont, Big Apple, and South Lyon—for content capture, events, and seasonal moments.
  • Work closely with the marketing team to support campaigns that drive traffic, ticket sales, and brand awareness across all locations.
  • Organize, tag, and archive captured content so assets are findable and reusable across paid media, web, email, and seasonal campaigns.

Benefits

  • Creative freedom to capture and create in real-time.
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