Multimedia Content Creator - Management Analyst 4

State of Washington • Thurston County – Tumwater, WA

2d • Hybrid

About The Position

The Department of Revenue's Customer Experience and Communication (CEC) Division is seeking a creative and passionate Multimedia Content Creator (Management Analyst 4). This role is ideal for someone who can think quickly, has a strong passion for video and design, and wants to contribute to the brand of a customer-centric organization. The position supports Revenue's vision and mission, aiming to 'Build relationships. Empower Success.' The Department of Revenue is a dynamic learning organization that values diverse perspectives and offers a remarkable work-life balance with supportive leadership and talented colleagues. They employ and serve people of all backgrounds, fostering a culture of respect and maximizing potential through opportunity. The agency offers a generous benefits package, including defined benefit retirement plans, health, dental, and vision coverage, deferred compensation plans, and potential eligibility for student loan forgiveness.

Requirements

• Demonstrated ability to plan, develop, and produce multimedia content—such as videos, graphics, and digital assets —gained through progressive experience using tools like Adobe Premiere Pro, Canva, and other design or editing platforms.
• Proven ability to translate complex technical, policy, or tax-related information into clear, accessible, audience-centered scripts, storyboards, and multimedia content, acquired through experience working with subject matter experts or in public-facing communication roles.
• Progressive experience leading end-to-end multimedia production workflows—including planning, filming, editing, and publishing —using professional cameras, audio/lighting equipment, and digital production tools.
• Demonstrated skill in designing digital graphics and motion graphics for web, video, and social media platforms, supported by working knowledge of branding standards, typography, color theory, contrast requirements, and accessibility principles.
• Proven ability to manage multiple concurrent projects, timelines, deliverables, and digital assets using project management tools (e.g., Monday.com or similar systems), ensuring high-quality, on-time outcomes in a fast-paced environment.
• Demonstrated ability to analyze engagement metrics, audience behavior, and user feedback using tools such as web dashboards or social media analytics and apply data insights to improve content strategy, communication effectiveness, and production decisions.
• Progressive experience collaborating with cross-divisional teams —including leadership, SMEs, and technical partners—to align communication products with organizational priorities and obtain required feedback and approvals.
• Demonstrated interpersonal skills and the ability to work effectively with diverse internal and external partners, including the ability to make on-camera participants feel comfortable and to support staff with varying levels of technical experience.
• Proven ability to apply accessibility standards, inclusive communication practices, and equity-centered approaches to ensure multimedia products meet the needs of diverse audiences, including individuals with varying abilities or language backgrounds.
• Demonstrated ability to work independently under general direction while making sound decisions about content development, production methods, prioritization, and communication strategies in an environment with shifting deadlines and stakeholder needs.
• The ability to take action to learn and grow: This equity competency identifies people who are curious about themselves and others who take responsibility for knowing their own strengths and weaknesses, and who use their learning to make government programs and processes more efficient and effective to serve all in Washington.
• The ability to take action to meet the needs of others: This equity competency identifies people who are flexible, adaptable, customer-service focused and willing and able to empathetically respond to the unique needs of the people they work with and serve.
• Uses an equity & inclusive approach: Actively seeks to understand and appreciate the diverse backgrounds, perspectives and experiences of colleagues, customers and communities. Encourages an inclusive culture where everyone feels valued and respected. Uses an equity lens that applies an objective perspective to daily work by considering impacts on the people we serve, particularly marginalized groups, by actively identifying and removing inequitable barriers.

Nice To Haves

• Six years of experience in the design, development, and production of multimedia communication products using audiovisual production, video editing, and graphic design for social media/digital/web platforms OR A bachelor’s degree in video production, film/television, video communications, digital media, or a closely related field AND two (2) years of qualifying professional experience as described above.

Responsibilities

• Plans, develops, and leads the agency’s strategic multimedia content creation, primarily video and digital content, translating complex tax laws, policies, and public service program information into clear, accessible, and engaging materials.
• Uses data-driven content strategies and engaging multimedia storytelling to improve public understanding and compliance.
• Leads end-to-end multimedia video production, including planning, filming, editing, and delivering short-form and long-form video content for internal and external audiences.
• Ensures all video products communicate complex information clearly and align with organizational messaging, branding standards, plain language principles, and accessibility requirements.
• Analyzes audience data, engagement metrics, and subject matter expert (SME) input to create effective communication approaches.
• Designs and produces digital graphic assets that support multimedia storytelling across web, social media, and video platforms.
• Aligns content planning with organizational priorities and ensures messaging supports customer understanding and engagement goals.
• Ensures visual consistency, brand alignment, and accessibility compliance.
• Leads the agency’s multimedia production program and digital asset systems by coordinating timelines, deliverables, and workflows to ensure efficient production and organized content management.
• Oversees multiple projects while maintaining quality, consistency, and alignment with organizational goals.
• Evaluates multimedia content performance using analytics tools and user feedback to measure effectiveness, identify trends, and recommend improvements.
• Uses data-driven insights to enhance future communication strategies and audience engagement.

Benefits

• Defined benefit retirement plans
• Health coverage
• Dental coverage
• Vision coverage
• Deferred compensation plans
• Student loan forgiveness (potential eligibility)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level