Multimedia Art Director

IW Group Inc.•Los Angeles, CA

9h•$85,000 - $95,000

About The Position

We’re looking for a Multimedia Art Director who lives at the intersection of culture, ideas, design, and technology. This role requires someone who stays current with cultural, social media, and technological trends, with a particular understanding of how younger audiences, especially Gen Z, communicate and consume content. A strong interest in or knowledge of AAPI audiences is also valued. The ideal candidate is equally enthusiastic about conceptualizing and executing creative work, capable of developing campaign ideas, designing social content, leveraging AI to enhance concepts and execution, and collaborating effectively with writers, strategists, and producers. A genuine excitement for the creative potential of generative AI, coupled with a strong command of AI tools and a proactive approach to experimenting with emerging platforms and workflows, is essential. This role is for a curious, self-motivated creative with a strong point of view that is open to collaboration and feedback, always seeking fresher, smarter, and more unexpected approaches to creative work.

Requirements

2–5 years of professional experience in graphic design, multimedia design, art direction, advertising, social creative, content creation, or a related discipline.
A portfolio that demonstrates strong conceptual thinking and strong execution.
A strong eye for design, typography, composition, visual storytelling, and craft.
Demonstrated ability to develop original, surprising, and culturally relevant creative ideas.
Strong command of generative AI tools, with an appetite for continually experimenting with new creative technology.
The ability to move comfortably between big-picture thinking and hands-on execution.
Strong communication and presentation skills.
The ability to balance multiple projects, priorities, and deadlines in a fast-moving agency environment.
A collaborative, low-ego approach. You make the work and the people around you better.

Nice To Haves

An understanding of AAPI cultures and communities, or, just as importantly, genuine curiosity, humility, and eagerness to learn.
Experience creating across multiple media, which may include social, digital, motion, video and experiential.
A self-starter mentality. You can take an open-ended assignment, find an interesting way in, and move it forward without waiting for every step to be defined.

Responsibilities

Concept and create original creative ideas for integrated campaigns, social content, activations, digital experiences, pitches, and other brand expressions, and bring those ideas to life.
Create ideas that feel native to the platforms and communities where they’ll live, with a strong understanding of social behaviors, formats, creators, trends, and emerging platforms.
Create polished visual work across static, motion, video, digital, and social formats with excellent taste, composition, and attention to detail.
Confidently incorporate generative AI and emerging creative technologies into ideation, visual exploration, prototyping, production, and workflow, while maintaining strong creative judgment and craft.
Stay actively plugged into social and cultural trends and identify moments, behaviors, conversations, and insights that can inspire relevant work.
Understand the visual language, humor, behaviors, communities, and rapidly changing media habits shaping younger audiences without relying on clichés or chasing trends for their own sake.
Push beyond the first or most obvious idea. Bring multiple approaches to the table and continually look for work that feels fresh, distinctive, culturally relevant, and unexpected.
Work closely with copywriters, strategists, account teams, producers, creators, and other designers to develop ideas from concept through execution.
Clearly communicate the thinking behind your work internally and with clients, connecting creative decisions back to the idea, audience, culture, and business objective.
Listen to client and internal feedback, understand the underlying need, and find creative solutions that strengthen the work rather than simply executing changes literally.
Manage multiple assignments and deadlines simultaneously, communicate proactively, and take responsibility for moving your work forward.
Stay curious about culture, technology, design, emerging creative tools, and the diverse communities our work represents.