Art Director

Dotdash Meredith•Seattle, WA

21h•$90,000 - $110,000

About The Position

People Inc. is seeking an Art Director — New Initiatives to partner closely with the Senior Creative Director and teams across marketing, editorial, product, commerce, and growth. The role focuses on branding and marketing design for paid memberships and premium products, including Southern Living Insiders, as well as cross-brand and new initiatives. The Art Director will develop distinctive identities, launch campaigns, and scalable creative systems that communicate the value of premium experiences and engage audiences across channels. The Art Director leads visual development and execution for high-visibility initiatives from concept through launch and ongoing optimization. This includes creating and evolving identity systems, premium brand expressions, and integrated campaigns; translating strategy into compelling creative; and providing adaptable senior-level design support as organizational priorities change. The role also supports collaborative, inclusive, and creatively ambitious design practices.

Requirements

Bachelor’s degree, or equivalent education and experience.
3–5 years of experience as an Art Director and 5–10 years as a designer, including leading brand and marketing work from concept through execution.
Strong typography skills.
Strong integrated brand and marketing campaign design skills.
Strong identity-system and brand-guideline development skills.
Working knowledge of motion graphics.
Proficiency in Figma.
Proficiency in Adobe Creative Suite, including Illustrator, Photoshop, InDesign, After Effects, and Premiere.
Experience in publishing, media, membership, subscription, or other premium consumer products.
A portfolio demonstrating brand identities, premium product launches, and integrated marketing campaigns.
Self-directed, adaptable, and comfortable moving between priority initiatives.
Strong attention to detail.
Excellent communication, presentation, and stakeholder-management skills.
Collaborative team player able to work in a fast-paced, matrixed environment.

Responsibilities

Own assigned branding, campaign, and premium product design projects from brief through launch and ongoing optimization, following established processes for delivering creative assets.
Partner with the Senior Creative Director to establish visual direction for Southern Living Insiders and other priority initiatives, ensuring distinctive, premium, consistent execution across teams and channels.
Create identity systems, launch assets, integrated marketing campaigns, scalable toolkits, and templates for digital experiences, editorial touchpoints, and promotional channels.
Collaborate with marketing, editorial, product design, commerce, growth, and cross-brand partners to translate business goals and audience insights into effective creative.
Build and maintain identity guidelines and creative systems, optimizing work based on campaign performance, audience learning, and stakeholder feedback.
Provide creative direction for Southern Living Insiders and other new initiatives, communicate brand standards, and ensure premium execution across internal teams and external partners.
Design premium visual assets—including identity systems, launch materials, integrated campaigns, static and motion creative, and reusable templates—using business requirements, audience insights, and stakeholder feedback.
Lead visual direction for launches, acquisition and retention campaigns, audience engagement, editorial integrations, and cross-brand initiatives.
Present strategic design concepts, explain the rationale behind creative work, and build consensus among stakeholders.
Help foster a collaborative, inclusive, and creatively ambitious design-team culture.
Lead and participate in brainstorming and critique sessions to develop concepts and strengthen craft and premium brand expression.
Keep project plans and tickets current; communicate progress and dependencies; maintain organized files and reusable assets; monitor stakeholder feedback; and meet deadlines across concurrent initiatives.

Benefits

Medical, dental, vision, and prescription drug coverage.
Unlimited paid time off (PTO).
Adoption or surrogate assistance.
Donation matching.
Tuition reimbursement.
Basic life insurance and basic accidental death and dismemberment insurance.
Supplemental life insurance and supplemental accident insurance.
Commuter benefits.
Short-term and long-term disability coverage.
Health savings and flexible spending accounts.
Family care benefits.
401(k) savings plan with company match.
10–12 paid holidays annually.
Paid parental leave for birthing and non-birthing parents.
Voluntary benefits, including pet insurance and accident, critical illness, and hospital indemnity health insurance coverage.
Annual bonuses and short- and long-term incentives may be included as other compensation.