Multimedia Account Executive

Forcht Broadcasting

86d • Onsite

About The Position

TCW Radio & Digital is seeking a motivated individual to begin an exciting career in the radio and digital marketing industry, focusing on telling client and community stories in the Whitesburg area. TCW Radio utilizes traditional radio and multi-media digital platforms to promote and grow local businesses and expand the reach of Forcht Broadcasting Whitesburg. The company is looking for someone who does not use a standard, "cookie-cutter," approach and understands that each client and marketing campaign is unique. The new Multi-Media Account Executive will leverage on-air and digital radio experiences to present advertising solutions to clients in the Whitesburg market and beyond, working to grow business for the TCW group of stations.

Requirements

• At least 2-years sales experience
• Digital sales experience preferred

Nice To Haves

• Post-secondary degree in business, marketing, or communications

Responsibilities

• Understand broadcast radio and digital sales and how both work together to develop effective advertising solutions
• Develop successful advertising and marketing solutions and campaigns for clients using multi-media platforms
• Schedule meetings with clients to discuss radio and digital marketing opportunities with TCW Radio
• Write client script copy for on-air radio spots and the digital dashboard
• Meet monthly sales goals and assist the market General Sales Manager in creating and meeting monthly market goals and in developing new campaigns for clients
• Engage in professional development opportunities provided and paid for by Forcht Broadcasting Radio & Digital, which includes taking online digital marketing courses from the Radio Advertising Bureau
• Find new advertising partners and set appointments for advertising solutions meetings with new clients
• Represent TCW Radio at various community activities and meetings such as chamber of commerce meetings, ribbon-cutting ceremonies, and etc.

Benefits

• Professional development opportunities provided and paid for by Forcht Broadcasting Radio & Digital
• Online digital marketing courses from the Radio Advertising Bureau

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree