Multi-Location Marketing Manager

MB2 Dental•Carrollton, TX

About The Position

MB2 Dental is seeking a Multi-Location Marketing Manager to join its team in Carrollton, Texas. The role focuses on building and executing growth strategies for general dental practices in the company’s network. It combines tactical campaign execution with strategic planning to provide customized marketing support that helps practices stand out in their local markets. The manager provides leadership within the marketing team, oversees complex projects, optimizes campaign performance, mentors junior team members, and collaborates with leadership on organization-wide marketing initiatives. The role involves working with internal teams and affiliated dental practices to align local marketing needs with company objectives. The position also supports marketing plans for new initiatives, practice expansions, and community outreach, and uses campaign data and key performance indicators to improve strategy.

Requirements

  • Top-tier communication skills.
  • Familiarity with Canva, Google Ads, and Meta Ads.

Nice To Haves

  • Five or more years of dental marketing or healthcare marketing experience is highly preferred.
  • Experience supporting multi-location businesses.

Responsibilities

  • Lead execution of multichannel marketing campaigns for general dental practices.
  • Develop creative, data-driven strategies that highlight preventive care, treatment options, patient experience, and local brand positioning.
  • Collaborate with internal teams and affiliated dental practices to align marketing with local office needs and company goals.
  • Analyze campaign performance and share actionable insights to refine marketing strategies.
  • Assist in developing marketing plans for new initiatives, practice expansions, and community outreach opportunities.
  • Manage relationships with affiliate dental offices and ensure strategies reflect local needs and MB2’s objectives.
  • Support budget tracking and resource allocation for dental marketing campaigns.
  • Monitor and analyze marketing KPIs, including new patient numbers, patient retention, and campaign ROI.
  • Respond promptly to affiliate practice needs, build strong relationships, and deliver high-quality marketing support.
  • Oversee multiple complex projects, maintain deadlines, and ensure deliverables meet organizational goals.
  • Mentor junior team members.

Benefits

  • Competitive pay.
  • Medical, dental, vision, and life insurance.
  • Short- and long-term disability.
  • Generous PTO and paid holidays.
  • Mentorship and exposure to the leadership of a growing company.
  • Referral Bonus Program.
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