Multi-Family Marketing Manager

Adara Communities • Houston, TX

5d • Onsite

About The Position

Adara Communities is a family-owned company with over 40 years of experience in multifamily property management. Headquartered north of Houston, Texas, Adara is an integrated real estate firm known for its attention to detail and use of the latest technology. With a portfolio of over 80 apartment communities across Texas, Florida, and Ohio, Adara is seeking an experienced Multi-Family Marketing Manager to lead marketing strategies for its growing portfolio. This role is crucial for developing and executing innovative marketing initiatives aimed at increasing brand awareness, generating qualified leads, driving occupancy, and supporting leasing performance across multiple communities. The ideal candidate will be a creative and strategic marketer with a passion for storytelling, data-driven decision-making, and the ability to thrive in a fast-paced environment.

Requirements

• 3+ years of multifamily marketing experience required.
• Experience marketing multiple apartment communities or a multifamily portfolio.
• Strong understanding of multifamily lead generation, leasing funnels, and digital advertising platforms.
• Experience with Google Analytics, Google Business Profile, Meta Business Suite, SEO, SEM, reputation management, CRM platforms, and marketing automation tools.
• Exceptional copywriting, storytelling, and communication skills.
• Highly analytical with the ability to interpret data and make strategic recommendations.
• Strong project management skills with the ability to prioritize multiple initiatives and deadlines.
• Proficiency in Microsoft Office and Adobe Creative Suite or Canva.
• Self-motivated, organized, collaborative, and passionate about creating exceptional customer experiences.

Nice To Haves

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Experience working with property management software and multifamily marketing platforms is preferred.

Responsibilities

• Develop and implement comprehensive marketing strategies that support occupancy goals and portfolio performance.
• Create and execute integrated marketing campaigns across digital, social media, email, print, events, and local outreach channels.
• Oversee lead generation initiatives and optimize the customer journey from first impression through lease conversion.
• Manage and enhance the company's digital presence, including websites, social media platforms, online listings, reputation management, and paid advertising.
• Collaborate closely with Regional Managers, Property Managers, Leasing teams, and executive leadership to align marketing efforts with operational objectives.
• Analyze campaign performance, website traffic, lead sources, conversion rates, and advertising effectiveness, providing actionable recommendations for continuous improvement.
• Maintain brand standards across all communities while developing property-specific marketing strategies when needed.
• Direct content creation including photography, video, copywriting, newsletters, brochures, email campaigns, resident communications, and promotional materials.
• Coordinate property grand openings, lease-up campaigns, resident events, and community outreach initiatives.
• Manage relationships with marketing vendors, advertising partners, photographers, designers, and digital agencies.
• Monitor marketing budgets, negotiate vendor contracts, and maximize return on investment.
• Stay current on multifamily industry trends, competitor activity, emerging marketing technologies, and best practices.

Benefits

• Competitive compensation
• Comprehensive medical, dental, and vision insurance
• Paid Time Off and company holidays
• Professional development and career growth opportunities
• Supportive, team-oriented culture
• Opportunity to make an impact across a growing portfolio of 50+ apartment communities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level