Motion Designer/Video Editor

VisionPoint Marketing•Raleigh, NC

About The Position

VisionPoint Marketing is seeking a Motion Designer/Video Editor to help power the next generation of performance-driven creative. This role is focused on building and scaling high-performing video and motion creative across digital campaigns, rapidly, iteratively, and strategically. The position involves working at the intersection of creative, performance marketing, and emerging technology, partnering closely with strategists, media, copywriters, and designers to produce work that is compelling and measurable. This role is ideal for someone excited by producing numerous variations, testing creative effectiveness, and continuously improving based on performance data.

Requirements

Strong portfolio demonstrating motion design and video editing for digital campaigns
Proven understanding of performance-driven creative (hooks, pacing, platform nuances)
Experience creating multiple variations of creative for testing and optimization
Strong grasp of motion principles, storytelling, and visual communication
Solid foundation in design fundamentals (typography, color, composition, etc.)
Experience editing video content for clarity, engagement, and narrative flow
Ability to collaborate with cross-functional teams (strategy, media, creative)
Experience with tools such as After Effects, Premiere, Illustrator, Photoshop, Figma, Canva, or similar

Nice To Haves

Experience building scalable creative systems or template-based workflows
Familiarity with AI-assisted creative tools (e.g., Runway, Adobe Firefly, Midjourney, etc.)
Experience working with performance marketing teams or agencies
Exposure to bulk creative production tools (e.g., Creatopy, Canva, etc.)

Responsibilities

Create Performance-Driven Motion Creative: Concept, design, and produce motion and video assets for digital campaigns (Meta, YouTube, TikTok, and beyond). Translate campaign strategy into clear, compelling, and fast-moving visual storytelling. Craft strong hooks, pacing, and messaging optimized for engagement and conversion.
Produce at Scale: Build modular creative approaches (hooks, CTAs, visual systems) that enable rapid iteration. Adapt creative across formats (vertical, square, responsive, etc.) efficiently.
Iterate Based on Data: Partner with media and strategy teams to analyze performance (CTR, engagement, conversions). Continuously refine and evolve creative based on what’s working and what’s not. Embrace a test-and-learn mindset over one-off “perfect” executions.
Build Systems, Not Just Assets: Create templates, toolkits, and repeatable workflows that increase production speed and consistency. Organize and manage assets for efficient reuse across campaigns. Contribute to a scalable creative infrastructure that supports growing demand.
Leverage AI & Emerging Tools: Identify, test, and implement AI tools and automation workflows to accelerate production. Use AI to generate variations, enhance creative, and improve efficiency. Stay current with evolving tools and bring new ideas to the team.
Edit With Intent: Review, select, and structure b-roll, testimonials, and existing footage into cohesive narratives. Trim, sequence, and refine content for clarity, pacing, and impact. Apply color correction, audio balancing, and motion graphics overlays as needed. Seamlessly and strategically incorporate sound and music into videos.