Mobile App Marketing Program Manager AO7177519

BTI Solutions•Plano, TX

1d•Onsite

About The Position

This role is for a Mobile App Marketing Program Manager focused on the Shop App Push Notifications. The program manager will be responsible for developing and implementing a comprehensive push notification strategy, overseeing the end-to-end process of push notification campaigns, collaborating with cross-functional teams, analyzing performance metrics, and ensuring compliance with best practices and regulations.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
5+ years of experience in digital marketing, product management, or a related role.
At least 2 years focused on push notifications or mobile app engagement.
Strong organizational and multitasking skills to manage multiple campaigns and stakeholders effectively.
Proficiency in analyzing performance metrics and using insights to optimize campaigns.
Excellent verbal and written communication skills to coordinate with cross-functional teams and craft compelling notification content.

Nice To Haves

Experience with push notification platforms (e.g., Firebase, Braze, OneSignal).
Familiarity with user segmentation and personalization techniques.
Knowledge of A/B testing methodologies and tools.

Responsibilities

Develop and implement a comprehensive push notification strategy aligned with business goals, user segmentation, and personalization.
Oversee the end-to-end process of push notification campaigns, including content creation, A/B testing, scheduling, and performance tracking.
Work closely with marketing, product, engineering, and design teams to ensure seamless execution and alignment with broader app initiatives.
Monitor KPIs (open rates, click-through rates, conversion rates) and leverage insights to refine strategies and improve performance.
Ensure all push notifications adhere to industry best practices, privacy regulations, and company policies.