Mid-Market Account Executive

LifeloopREMOTE,

About The Position

Join our growing sales team as a Mid-Market Account Executive focused on driving new business growth and expanding market presence. This role is responsible for identifying, prospecting, and closing net-new customers within the senior living market. This position will primarily focus on generating and closing new logo opportunities while also potentially managing growth opportunities within a defined group of existing SMB customers.

Requirements

  • Experience in sales, with a focus on new business growth.
  • Ability to identify, prospect, and close net-new customers.
  • Experience in the senior living market is a plus.
  • Proven ability to build and maintain a sales pipeline.
  • Skills in outbound outreach, customer meetings, calls, and events.
  • Proficiency in conducting product demonstrations and consultative discovery.
  • Experience in negotiating pricing and managing the full sales cycle.
  • Ability to identify expansion opportunities within existing customer portfolios.
  • Skill in building trusted relationships with executive and operational stakeholders.
  • Understanding of customer business objectives, operational challenges, and contract structures.
  • Proficiency in using Salesforce, Gong, and other sales systems for pipeline management and forecasting.
  • Ability to partner cross-functionally with Marketing, Product, Customer Success, and Enablement teams.
  • Ability to represent the voice of the customer and influence product direction.
  • Skill in using customer and market data for sales trend identification and strategic planning.
  • Experience representing a company at industry events, conferences, trade shows, and networking opportunities.
  • Commitment to maintaining industry and product knowledge through ongoing education and research.
  • Familiarity with sales methodologies, sales processes, and qualification frameworks like MEDDICC.

Nice To Haves

  • Experience managing growth opportunities within existing SMB customers.
  • Understanding of contract structures.
  • Familiarity with LifeLoop's sales methodology and sales process.

Responsibilities

  • Manage a designated sales territory from prospecting through opportunity close, with a primary focus on generating net-new business.
  • Build and maintain a pipeline that consistently supports a pipeline-to-quota ratio of 4:1 or greater.
  • Prospect and engage senior living operators through outbound outreach, customer meetings, calls, events, and strategic follow-up activities.
  • Conduct product demonstrations, lead consultative discovery conversations, negotiate pricing, and manage opportunities throughout the full sales cycle.
  • Drive new logo acquisition while identifying expansion opportunities within a defined portfolio of existing SMB customers.
  • Build trusted relationships with executive and operational stakeholders by understanding customer business objectives, operational challenges, and contract structures to effectively position solutions and identify growth opportunities.
  • Maintain accurate pipeline visibility, forecasting, and account activity within Salesforce, Gong, and other sales systems.
  • Partner cross-functionally with Marketing, Product, Customer Success, and Enablement teams to support customer growth and long-term success.
  • Represent the voice of the customer by sharing market feedback and helping influence product direction and go-to-market strategy.
  • Use customer and market data to identify sales trends, prioritize opportunities, and support strategic account planning.
  • Represent the company at industry events, conferences, trade shows, and networking opportunities while building relationships and generating pipeline.
  • Maintain industry and product knowledge through ongoing education, professional development, and market research.
  • Manage sales activities and opportunities in alignment with LifeLoop’s sales methodology, sales process, and MEDDICC qualification framework.
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