Mid-Atlantic Regional Sales Manager (Retail Grocery)

Sauer Brands•Charlotte, NC

About The Position

Overall Goal of Position: The Mid-Atlantic Regional Sales Manager position is accountable for the achievement of regional volume objectives forecast accuracy, trade promotional management & execution, distribution targets, new item speed to shelf, SRP management, and retail shelf & display execution. The RSM position is responsible for delivering creative, fact-based solutions and thought leadership that will help build Sauer Brands at assigned customers. Job Summary: Responsible for proactively managing, analyzing, evaluating and holding the accountability for the overall business plan to meet all volume, profit and share objective. Primary focus is to (a) Achievement of sales objectives and specific volume goals through Direct Customer Call Point plus Regional Broker Partner Team focused on the management, execution of account trade plans and brand strategies that will meet key performance indicators (KPIs), (b) manage relationship with customers, customer facing trade management, forecasting, broker management, and internal reporting & resources (c) manage trade promo and spending plans, operations item level forecasting and profitability of assortment mix. The Mid-Atlantic Regional Sales Manager will report to the Sr Director of Sales - East. Key Duties and Responsibilities: Achievement of sales objectives and specific volume goals through direct customer management plus regional broker partner management, execution of account plans and brand strategies. Focus on achievement of optimal MAPS (Merchandising, Assortment, Pricing and shelving) by account. Manage trade funds, reporting, planning and spending to support marketing and promotional plans, help determine pricing and distribution, customer presentations and negotiating with accounts in a direct sales environment and broker managed conditions. Develop and deliver customer plans to achieve objectives within budget. Deliver short- & long-term solutions through best practice thought leadership. Present annual marketing plans to retail grocery customers (distributors, direct and indirect grocery retailers) and execute plans across a diverse customer base. Lead the regional broker sales team within the geography. Work closely cross functionally to produce timely business updates for senior leadership.

Requirements

Personal Characteristics
Entrepreneurial drive and the desire to “build a business”
Outgoing, energetic, and results oriented personality
Overall confidence in one’s abilities and comfortable communicating the facts
Smart, creative and inquisitive
Integrity-Does the right thing even when no one is looking
Disciplined approach, and accountable for KPIs
No excuses mindset
Dependable team player with positive attitude
Personal values that mesh with SBI values
Performance History
Documented history of making improvements in assigned work area/responsibilities
Stellar references based on contributions and performance
Demonstrate proficiency in the following areas:
Ability to present information, internally and externally, in a succinct manner to drive to decision making.
Skilled at building relationships with key stakeholders, including customers, brokers and internal cross functional teams.
Utilize data to analyze situations and make decisions.
Understanding of forecasting models and tools.
Ability to work and thrive under time constraints and prioritize responsibilities.
Demonstrated strategic thought leadership.
Team oriented, collaborative, diplomatic, and flexible.
Drive to compete and win every day!
Education & Experience:
BS/BA degree in business or related technical discipline.
10 -15 years of CPG selling experience desired, with a minimum of 5 years of significant interactions with relevant accounts.
Retail grocery experience is required.

Nice To Haves

Advanced degree preferred.
Preferred candidate will have direct selling experience to Food Lion, Harris Teeter, Ingles, The Giant Company, Giant Foods and UNFI experience a plus.
Condiment and Spice experience a plus.
Specialty distributor experience a plus.

Responsibilities

Achievement of sales objectives and specific volume goals through direct customer management plus regional broker partner management, execution of account plans and brand strategies.
Focus on achievement of optimal MAPS (Merchandising, Assortment, Pricing and shelving) by account.
Manage trade funds, reporting, planning and spending to support marketing and promotional plans, help determine pricing and distribution, customer presentations and negotiating with accounts in a direct sales environment and broker managed conditions.
Develop and deliver customer plans to achieve objectives within budget.
Deliver short- & long-term solutions through best practice thought leadership.
Present annual marketing plans to retail grocery customers (distributors, direct and indirect grocery retailers) and execute plans across a diverse customer base.
Lead the regional broker sales team within the geography.
Work closely cross functionally to produce timely business updates for senior leadership.