MHU Marketing and Event Coordinator

University Physician Group•Detroit, MI

16h

About The Position

This role will support the creation and implementation of marketing strategies and provide administrative support to the Wayne Mobile Health Unit (WMHU) team members following established Departmental policies and procedures. Wayne Health is a non-profit, multi-specialty academic group practice with nearly 400 dedicated physicians and advanced practice providers in 50 medical specialties offering a full spectrum of care, from birth to end-of-life, for individuals and families throughout southeastern Michigan.

Requirements

High School Diploma and 5+ years of relevant experience
Ability to communicate effectively, both verbally and in writing
Interpersonal skills necessary to establish and maintain productive working relationships with physicians, patients and their families and other internal and external stakeholders
Ability to work independently
Must have reliable transportation
Compliance with Department Health and Safety policies and procedures.
40 hour work week, hours and days to be determined by the business needs of the department.
Additional hours may be required.

Nice To Haves

Bachelor’s Degree in Marketing or related field preferred
2+ years of project management experience preferred

Responsibilities

Business to Business Leads business partner outreach and engagement for WMHU to discuss partnerships for on-site mobile unit deployment for employee annual wellness events and ongoing support for health management
Acts as the point person for WMHU business to business connections and marketing initiatives.
Responsible for working with WMHU leadership and WH Legal team to develop Service Agreements for business events
Meets regularly with businesses to develop marketing strategies, discuss areas of opportunity to expand services and proactively troubleshoots issues
Acts as the point person for preparing marketing strategies to increase patient awareness and engagement
Conducts patient interviews to gain valuable feedback regarding experiences, current and future services
Participate in planning meetings to understand the target audience and services offered.
Perform photography and videography tasks at key WMHU events
Creates, edits, and produces digital (website, social media, email) and printed marketing materials that are consistent with the Wayne Health and WSU marketing guidelines
Manages internal and external marketing materials to ensure brand guidelines are followed
Writes content and develops digital videos and printed marketing materials for WMHU initiatives
Utilizes analytics to improve healthcare quality and marketing effectiveness
Assist with public relations and marketing campaigns following WMHU and WSU marketing guidelines
Promotes and distributes WMHU’s content via relevant sites (LinkedIn, local business blogs and various social media sites)
Monitors social media posts daily and provides feedback
Prepares marketing bins and special event staging for WMHU events
Obtains signed photographic and videography release forms for individuals participating in digital outreach
Assists with special WMHU projects
Manages WMHU attendance at conferences
Coordinates locations for WMHU setup, designs and produces marketing materials and distributes at conferences
Responsible for independently leading the design, development, and execution of comprehensive change in outreach, scheduling, and deployment strategies across the Mobile Unit
Works with WSU/WH Grant Liaison to incorporate project requirements with overall WMHU vision and goals
Coordinates meetings with local and state leaders in partnering WMHU’s vision with the goals and needs of the community
Coordinates meetings, planning sessions, and event strategies with Principal Investigators for all grant-related activities conducted at mobile unit events
Assists WMHU administrative team with event scheduling for both grant and corporate events.
Responsible for WMHU Web Calendar Updates and Maintenance
Assists with managing all WMHU website & event requests
Coordinates and attends community leadership workgroups and meetings
Participates in multiple memberships in local community & business focused organizations
Responsible for providing support to the WMHU Administrative Team
Responsible for performing review and analysis of special projects and reports out to leadership
Other duties as assigned