Mgr, Onboard Marketing & Exp Strat

Royal Caribbean Cruises Ltd•Miami, FL

1d•Onsite

About The Position

The Manager, Onboard Marketing and Guest Experience Strategy, is responsible for developing and executing onboard marketing strategies that improve brand perception and Net Promoter Score, drive revenue, and support shipboard operations, as well as the overall guest flow. The Manager will collaborate cross-functionally (with shipboard teams, hotel operations, concessionaire partners, marketing, product development, onboard revenue, and more) to implement new onboard marketing initiatives, maintain brand standards, and optimize the onboard channel. The Manager will also oversee the creative and branding of all onboard marketing to ensure consistency across the fleet. The purpose of this position is to lead the onboard marketing and guest experience strategies for all onboard experiences, promotions, and activities, ensuring consistency, clarity, and effectiveness. The Manager will ensure all collateral (digital and physical) onboard is on-brand and supports a specific goal. The Manager will support the Product Development and Go-to-Market teams in bringing new products and services to market onboard, including new ship launches, ship revitalizations, and brand initiatives (i.e., new deployments and new onboard experiences).

Requirements

Bachelor’s degree in marketing, advertising, or related field required.
10+ years’ experience in marketing, advertising, or a creative team environment with a proven record of launching new products and services across multiple channels.
Demonstrated creative design experience, with the ability to both edit existing content and develop original, compelling copy that aligns with brand standards and strategic objectives.
Strong conceptual thinker with proven ability to ideate, develop, and evolve new marketing concepts, campaigns, and experiences from initial idea through execution.
Proven Go-To-Market experience, including translating strategy into integrated marketing plans that inform and activate multiple channels (onboard, digital, print, and experiential).
Strong written and oral communication skills.
Highly organized, deadline-driven, and detail-oriented.
Demonstrated ability to improve processes and procedures.
Proficient at managing and prioritizing multiple projects simultaneously.
Team-oriented with strong cross-functional leadership in a fast-paced environment with shifting priorities.
Ability to build strong, sustainable relationships with stakeholders at all levels.
Expertise in developing strategic frameworks, planning, execution, and end-to-end project management.
Experience managing business partnerships, vendors, and cross-functional teams (internal and external).
Active participation in product development and partnership strategy implementation.
Strong presentation skills and ability to interact with all organizational levels and external partners.
Track record of managing team projects on time and within budget.

Responsibilities

Oversee strategy, creative, and branding of all onboard marketing collateral (digital and physical).
Onboard channels include (but are not limited to) paper / digital collateral and signage onboard and in the terminal, stateroom drops, app content related to the onboard experience, stateroom TV content, retail marketing, etc.
Develop and implement onboard marketing strategies to drive awareness, engagement, and revenue from onboard offerings and experiences created by the Product Development, Go-to-Market, Hotel Ops, and onboard revenue Teams.
Lead the development of all onboard materials needed for new ship launches and revitalizations (including wayfinding and permanent signage).
Oversee a team of copywriters and designers to support the creative development of all onboard marketing.
Guide the development of new initiatives aimed at increasing onboard revenue (in partnership with the onboard revenue team) and improving the guest experience (in partnership with hotel operations).
Assist in evaluating all onboard products, services, brand communications, and guest satisfaction metrics.
Develop clear, concise briefs that effectively communicate strategies for delivering compelling guest communications.
Collaborate with key stakeholders including Product Development, Hotel Operations, Onboard Revenue, Brand Marketing, Guest Port Services, New Build, and Loyalty teams.
Participate actively in cross-functional teams to identify and implement product development and partnership strategies.
Ensure adherence to brand marketing guidelines and standards across all onboard communications.
Travel or conduct ship visits as required.