Strategic Marketing Mgr

Rumpke Waste & Recycling•Colerain Township, OH

About The Position

The Strategic Marketing Manager is responsible for synthesizing market, customer, and competitive data into actionable insights that shape product positioning, customer engagement, go-to-market strategies, and long-term business growth. The ideal candidate brings a strong blend of analytical rigor, deep market and customer understanding, and the ability to collaborate cross-functionally with sales, communications including digital marketing and creative, operations, finance, and executive leadership to drive informed, revenue-focused decisions.

Requirements

Strong analytical, critical thinking, and problem-solving skills
Proficiency in data analysis and visualization tools (e.g., Excel, Power BI)
Excellent communication and presentation skills with the ability to influence decisions through data
Ability to work cross-functionally with sales, product, finance, and executive teams
Curious and proactive mindset with a strong desire to understand the “why” behind market behaviors and trends
Commercially minded with the ability to translate insights into revenue-driving strategies
Highly organized and capable of managing multiple initiatives in a fast-paced environment
Comfortable operating in ambiguity and bringing structure to complex, evolving challenges
Bachelor’s degree in Marketing, Business, Economics, or a related field
8-10 years of experience in waste and recycling sales or marketing strategy, business intelligence, or market research
Legally eligible to work in the United States
Valid driver’s license (if applicable)
Must successfully complete pre-employment testing
Must be able to read and speak the English language

Nice To Haves

Experience with CRM systems, marketing automation, and digital marketing platforms preferred

Responsibilities

Analyze market size, growth trends, lifecycle stage, and overall market dynamics
Segment markets by geography, customer type, industry, or line of business
Identify barriers to entry, asset intensity, and competitive dynamics
Study and evaluate pricing structures and regional pricing variability
Identify, define, and refine target audiences and buyer personas
Collaborate with Corporate Communications, including the digital marketing and creative teams, to identify and implement tactics for specific audiences and actions
Work with Corporate Communications to develop and execute tactics to enhance customer acquisition, customer experience and customer satisfaction
Understand articulated and unarticulated customer needs, motivations, buying behaviors, and purchasing frequency
Assess purchasing channels (direct, indirect, digital) and key decision-making influences
Track and analyze customer sentiment, brand perception, and satisfaction metrics
Research and map direct and indirect competitors
Analyze competitor market share, positioning, strengths, and weaknesses
Monitor new market entrants, emerging competitors, and disruptive business models
Benchmark current products, services, and feature sets against competitors
Monitor pricing strategies and innovation trends across the industry
Partner with sales and operations to identify market-driven product enhancements
Develop and deploy insight-based tools, resources, and messaging to enable the sales organization and accelerate market share growth
Track and interpret economic, regulatory, technological, and social/cultural trends impacting the business
Report on industry dynamics that influence market opportunity, customer behavior, or operational risk
Create dashboards, market maps, and trend analyses for senior and regional leadership
Support marketing, sales, and operations teams with data-driven insights and positioning strategies
Present findings through clear storytelling, compelling visualizations, and practical tools that assist the sales organization in closing and winning business
Perform other duties as assigned