Mgr Email Marketing

Most Comprehensive Finance Options for Owner Flown Aircraft•Frederick, MD

4d•$70,000 - $76,000•Onsite

About The Position

POSITION SUMMARY: The Email Marketing Manager will be experienced in Salesforce Marketing Cloud (or comparable marketing platform) , goal-oriented, and driven by results. This role will be responsible for development and delivery of emails, SMS, and Push campaigns from end-to-end journeys. The incumbent in this role w ill partner with internal stakeholders to develop data-driven strategies and increase KPIs. The ideal candidate will thrive in a fast-paced team environment and possess a high aptitude to learn . ESSENTIAL DUTIES: Lead, develop and manage a team of email marketers Primarily responsible for development and execution of email, SMS, and Push communications from end-to-end Drive the organization’ s reach through awareness, consideration, acquisition, retention, transactional, and o nboarding initiatives Works closely with cross-functional teams to create, execute, and measure integrated email programs to drive the business Partner with marketing leads to develop list criteria/segmentation requirements for campaigns to reduce operational timelines and increase efficiency Refine segmentation strategies and enhance targeting based on data driven results Conceptualize and initiate tests to continually improve key metrics across programs Assist in the d evelop ment of analytics dashboards and analyze campaign metrics to drive day-to-day business decisions and determine future initiatives Identify and deliver process improvements to increase speed to market Work closely with IT to resolve issues, data flows or other discrepancies Managerial Responsibilities Leadership and Performance Management: Partner with your supervisor to determine team objectives , ensuring they align with and support the achievement of organizational goals. Lead the annual goal-setting process with direct report(s), collaborating to identify goals that support achieving organizational objectives . Ensure goals are added to the HRIS system by due dates, and all timeframes of the performance cycle are followed by your team. Support, guide, and manage the development and performance of direct report(s) through regular one-on-one sessions, mid- year and annual performance review processes. Proactively create development plans that align with the organization’s operational needs. Provide clear communication to direct report(s). Ensure your direct report(s) understand the breadth and depth of their position, performance expectations, deliverables, team relations, etc. Identify , investigate, and address performance issues and/or team member relations issues in real-time, ensuring timely , clear, and accurate documentation of the problem. Proactively seek guidance from next-level management when attempts to resolve issues do not yield timely , acceptable, and sustainable results. Identify skills gaps necessary to accomplish tasks, utilize and leverage tools to the maximum extent possible, and implement individual and cross-training plans to close gaps. Workforce Planning and Team Management: Actively participate in the recruiting process for approved hires. This includes reviewing and updating position descriptions before recruiting, as well as candidate selection and interviews. New employee onboarding plan development. Development of a 12-month plan to support the strategic development of a newly hired or promoted individual. Assign tasks, manage workloads and schedules , and allocate resources to optimize productivity and ensure deadlines are met. Evaluate workflows inter and intra departmentally to level work processes and ensure equal distribution of work between similar roles. Compliance and Policy Enforcement: Knowledgeable of organizational policies, employment laws, and regulations, and ensuring compliance of these within your team and among your direct report(s). Maintain unwavering confidentiality, discretion, and accuracy regarding personnel records related to employee performance, attendance, and disciplinary actions. Although this job description aims to capture the majority of the position duties, other duties may be assigned based on business and departmental needs.

Requirements

Bachelor's degree or equivalent work experience
5+ years related experience
Experience building content, creating journey automations, and audience definition
Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction
Ability to innovate and drive efficiencies that increase impact
Excellent project management skills
Ability to manage both creative requirements and operational needs

Nice To Haves

1+ years Salesforce (or comparable platform) administrator experience
Salesforce (or comparable platform) Certified Marketing Cloud Email Specialist Certification
Salesforce Certified Administrator Certification
Salesforce Certified Marketing Cloud Consultant Certification
Experience with enterprise analytics platforms such as Google and SQL

Responsibilities

Lead, develop and manage a team of email marketers
Primarily responsible for development and execution of email, SMS, and Push communications from end-to-end
Drive the organization’ s reach through awareness, consideration, acquisition, retention, transactional, and o nboarding initiatives
Works closely with cross-functional teams to create, execute, and measure integrated email programs to drive the business
Partner with marketing leads to develop list criteria/segmentation requirements for campaigns to reduce operational timelines and increase efficiency
Refine segmentation strategies and enhance targeting based on data driven results
Conceptualize and initiate tests to continually improve key metrics across programs
Assist in the d evelop ment of analytics dashboards and analyze campaign metrics to drive day-to-day business decisions and determine future initiatives
Identify and deliver process improvements to increase speed to market
Work closely with IT to resolve issues, data flows or other discrepancies

Benefits

Flight Training (earn your Private Pilot License for free) & Annual Flight Proficiency Program (so you can keep flying and remain proficient)
Medical, Dental, and Vision insurance is available for employees and their dependents the 1st of the month following their start date
Flexible Spending Plans
Health Savings Plan with employer contribution (for eligible participants)
401(k) Retirement Plan with a company match, and annual discretionary supplemental employer contribution
Company paid Short and Long-term Disability Insurance
Company paid Life Insurance and AD&D insurance with the option to buy up
Paid Time Off (PTO): 17 days accrued during first year (accruals increase based on tenure)
Paid Holidays: 12 holidays
Personal days: 3 (prorated based on hire date)
Volunteer day: 1 (prorated based on hire date)
Work From Home Fridays
Paid Parental Leave
AOPA Membership
Employee Assistance Program
Wellness Program (earn medical insurance premium discounts)
Gym Reimbursement Program
Supplemental insurance options (critical illness, accident, hospital indemnity)
Tuition Reimbursement Program
Discount on AOPA swag
Business casual dress code
Free coffee, tea, hot cocoa