Mgr, Onboard Marketing Ops

Royal Caribbean Cruises Ltd•Miami, FL

1d•Hybrid

About The Position

The Manager, Onboard Marketing Operations leads the execution and governance of all guest-facing onboard marketing across the fleet. This role partners closely with hotel operations, and shipboard teams to ensure marketing is consistent, up to date, and compliant with brand standards and guidelines across the fleet. The Manager oversees the execution of all onboard marketing, from day-to-day collateral (e.g., Celebrity Today, digital signage) to new activities and experiences (e.g., new restaurants, new venues), including ship-refurbishment dry docks and new-build take-outs. The Manager is also responsible for developing and overseeing implementation and audit processes. This role is critical in maintaining the integrity and consistency of the brand across various touchpoints on the ship. The purpose of this position is to operationalize and govern onboard brand standards and guest-facing communications across the fleet—ensuring message accuracy, consistency, and on-brand execution across all onboard marketing touchpoints (including, but not limited to, all physical and digital signage, terminal signage, app content, stateroom TV content, etc.). The Manager enables successful launches of new and existing onboard offerings by partnering with operations, shipboard teams, brand marketing, product development, and external partners to plan, execute, and validate communications. This role is accountable for establishing a perpetual audit and continuous improvement process.

Requirements

Bachelor’s degree in marketing, advertising, or a related field required.
10+ years of experience in marketing communications, brand operations, or hotel operations environments, with a proven record of launching products and experiences across multiple channels and/or multi-unit locations (e.g., fleet, hospitality, retail, entertainment).
Exceptional written and verbal communication skills, with the ability to translate strategy into clear, actionable execution guidance.
Strong attention to detail and ability to maintain high standards of quality.
Familiarity with brand guidelines and compliance requirements.
Highly organized, deadline-driven, and detail-oriented, with strong operational follow-through and quality control.
Demonstrated ability to build and sustain governance, audit, and continuous-improvement processes that drive standardization and consistency.
Proficient at managing and prioritizing multiple projects simultaneously across ships/locations, timelines, and stakeholders.
Team-oriented leader with strong cross-functional partnership skills across brand, operations, shipboard teams, product, and revenue functions in a fast-paced environment with shifting priorities.
Ability to build strong, sustainable relationships with internal stakeholders and external partners, influencing without authority when needed.
Expertise in planning, briefing, and end-to-end execution management (intake, timelines, approvals, production, installation, validation) for guest-facing communications and onboard marketing.
Experience managing business partnerships and vendors, including production oversight (e.g., print/signage), deliverables tracking, and service-level follow-up.
Demonstrated ability to operationalize marketing strategy into repeatable standards and tools (guidelines, templates, checklists) that enable consistent fleetwide execution.
Strong presentation and stakeholder-management skills, including the ability to align diverse teams on priorities, approvals, and brand standards.
Track record of delivering complex, cross-functional programs on time and within budget, with measurable outcomes (engagement, adoption, and/or revenue).

Responsibilities

Oversee the execution and maintenance of all onboard marketing to ensure consistency across the fleet.
Work with the Manager, Onboard Marketing Strategy to ensure new marketing is executed flawlessly and maintained consistently.
Work with hotel operations, onboard revenue, and shipboard teams to make day-to-day updates as needed to signage, menus, and other collateral.
Develop and implement processes with onboard digital content managers to manage content. Find ways to optimize efficiency through new tools and AI.
Ensure all guest-facing communications comply with brand standards and guidelines.
Ensure a cohesive, perpetual audit process is in place to maintain consistency in brand standards across onboard marketing.
Support the execution of marketing to generate, increase, and engage consumer awareness of existing or new onboard offerings or experiences delivered through external partners or the internal product development team.
Drive awareness and results for new products to increase onboard revenue across all channels by closely overseeing and managing the marketing execution process.
Participate in ship-refurbishment dry docks and new-build take-outs, ensuring onboard signage and marketing are accurate, current, and on brand.

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