Mgr- Marketing

UC Health•Cincinnati, OH

13h

About The Position

This position serves as the organization’s spokesperson/public information officer, focusing on advancing and managing UC Health’s perception and reputation throughout the region. The Director will advance key messages (proactively and reactively) to position and distinguish UC Health as a leader in academic medicine and care delivery both in the region and the nation. They will develop relationships with local, regional and national media, prepare and respond to emergency situations, and develop processes and protocols related to media relations. This position will work closely with the University of Cincinnati’s public relations team dedicated to the four health-related colleges. They will seek and share stories that bring the purpose, values and vision of UC Health to life and integrate media relations communications into every integrated marketing plan across the system.

Requirements

Bachelor’s Degree in Public Relations, Communication, Journalism, English, Writing or Marketing
10+ Years Public/Media Relations, Corporate Communications, Marketing, Healthcare Administration and/or similar management experience
Experience in an integrated and complex healthcare system is required
Excellent interpersonal skills and can work effectively with diverse personalities and backgrounds
Excellent organization and project management skills
Experience in supervision
Best in class critical thinking skills
Proven success in a team-based decision-making environment
Experienced judgement and gravitas to successfully work, counsel and engage across and up/down the organization, including the CEO, Executive Team and senior leadership

Nice To Haves

Master's Degree - Public Relations, Communication, Journalism, English, Writing, Marketing, Healthcare, Business Administration, Organizational Leadership

Responsibilities

Advance and manage UC Health’s perception and reputation through strategic communication practices
Align and promote key initiatives to position and distinguish UC Health as a leader in academic medicine both in the region and the nation by aligning/partnering with service lines, service line priorities + other priorities / staff / physicians
Develop relationships with local media, business and industry media and publications locally and nationally, to successfully advance message pick-up and reputation
Proactively plan (and align) strategic key messages and advance them to distinguish UC Health
Seek and share stories that bring the purpose, values and vision of UC Health to life
Work with the UC PR team to collaborate in order to advance our focus on the tripartite mission while advancing the healthcare delivery system
Lead a system focus to enhance and work closely/coordinate/direct/inform local site teams (i.e. UCMC, WCH, Drake, etc and coordinate with partners such as Lindner Center of Hope, etc)
Integrate media relations into every integrated marketing plan and program developed across the system (all institutes and entities)
Provide or facilitate media training for key executives, physicians and leaders on a reoccurring basis
Provide regular updates on media coverage to executives and key stakeholders
Create written materials such as press releases, fact sheets, media policies, talking points, etc
Prepares strategic media briefs for leaders before interviews and influences leaders to advance strategic messages
Strategically lead, with senior leaders/executives, Emergency Management team, and execute crisis communication with media
Develop and manage the Emergency Communications Plan, in coordination with senior leaders/executives, Public Safety and Emergency Management, including regularly educating key leaders
Serve as the organization’s spokesperson/Public Information Officer
Establish and execute against communication frameworks that touch and influence key constituents – especially strategic business and industry media and communication outlets and publications
Create annual media relations plan with metrics and tracking scorecard
Establish recommended protocols and process discipline for proactive and reactive media relations
Educate and mentor marketing and communications colleagues on media relations function to allow them to better assist in media relations
Establish a development plan for continued professional growth for media relations team
Strategically develop, lead, manage, execute and activate the award process (nomination/writing/submission) on behalf of the organization
Manage and mentor others and develop succession plans and back-up coverage
Other duties as assigned